• “Project EIC” Archive

     
    Four hundred ninety-one pages of departmental goals and student performance data made up the Denton ISD District Improvement Plan (DIP) in 2010-11.

    Fifty plus representatives from around the district formed one large square table thirteen people deep spread across the room facing one another from afar in the Denton ISD Board Room. In 2010-11, fifteen-minute presentations were given biweekly by three district administrators per meeting. Questions were asked by members of the Educational Improvement Council (EIC) specific to the presentation of departmental goals between presentations. Meetings were adjourned at the one hour mark.
     
    dip201011

    In May 2011, Dr. Ray Braswell asked Chris Shade, Director of School Improvement and Support, to chair the EIC. Beginning in September 2011, EIC meetings were moved from the administration building to the Professional Development Center (PDC) and members were organized into table groups for discussion. Training on the roles and responsibilities of the EIC was provided.

    During the October 2011 meeting of the reimaged EIC, the committee examined the current state of the district processes as well as product samples from neighboring districts. In its ideal state, a district should have its mission, vision, values, board goals, district goals, campus goals, teacher goals, and student goals in alignment.  The Denton ISD school board had a mission statement and its members articulated its vision and values within its board goals.  
    boardgoals

    While having established board goals, district lacked clearly established district goals. Examining area districts’ district improvement plans helped EIC members see the difference between board and district goals. With the charge to improve student performance through the development of the district’s educational goals, the EIC began from scratch using existing campus improvement plans, which had been thoroughly developed based upon Stephen Covey’s Wildly Important Goals. Using sticky notes, each member matched his campus goals to one of the corresponding school board goals seeking commonalities between the board and the campuses. Though not ideal, the idea was to uncover trends to fill the gap and serve as the district goals. While suffice, it was hardly groundbreaking.

    Analyzing the mission statement, the origin was questioned. While there was not a definitive date, it was determined it was crafted in the early nineties. (Part of the rationale behind writing this piece is to archive the current work of the EIC for future reference.)

    . . . in pursuit of excellence . . .

    The mission of the Denton Public Schools, in partnership with home and community, is to provide the best educational opportunities in a challenging yet supportive environment where individuals and cultural diversity are respected, so that our students become knowledgeable and responsible citizens, capable of life-long learning and of demonstrating the skills necessary to contribute productively in a complex and ever-changing world.

    The creation date for the district logo was unknown, however. As a branding and marketing aficionado, Shade first asked about the state outline and multiple triangles encased within a circle with the words “Denton ISD” and “Excellence with kindness.” It was learned the two triangular symbols on each side represented a boy and a girl.
     
    disdlogo

    Having read Schools Cannot Do It Alone: Building Public Support for America's Public Schools by Jamie Vollmer, author of the inspiring short, The Blueberry Story, and the poignant, Vollmer’s List, Shade was encouraged to approach the process at the grassroots level including the community.

    After reading one teacher’s perspective Igniting a Passion for Reading: Successful Strategies for Building Lifetime Readers by Steven Layne, the following quote resonated with the teachers:

    “I will never, ever, forget the difficulty I had in one of my schools at the annual faculty meeting, during which the principal always announced to the teaching staff the goals that had been set for us by the board of education for the upcoming year. Good friends would harness me to my chair and duct-tape my mouth shut at this yearly meeting for fear I would start a revolution and get myself and multiple other people fired for insubordination. I’m sorry, but is this not the most ridiculous thing you have ever heard? How motivated are you to reach goals someone else is setting for you—and especially an entity you do not even believe should exist? (But that’s for the book I’m still threatening to write.) I never cared two hoots about their goals. I might have, if I’d been a part of the process of crafting them, but I wasn’t. Apparently, my input regarding the goals that my daily work would either achieve or fail to achieve for our district was not viewed as a significant factor in their plan for goal creation. Is it any wonder that so many of our schools are in such a mess? One of my best friends and colleagues would regularly repeat this sentence in our weekly team meeting: “The system is flawed.” I believe she may have made a seriously important discovery.

    I believe that goal setting can be tremendously motivating—when the people setting the goals are the same people who will be working to make them successful. We can use goal setting to build rapport with kids that will energize and excite them—creating a kind of “catch the wave” mentality. I have found that goal setting works if we set goals for ourselves right along with our students, if we keep the goals visible and refer to them often, and if we show the kids we really do care about how they’re progressing by talking with them about their goals one-on-one.”

    Additionally, Richard DuFours, coauthor of Learning by Doing: A Handbook for Professional Learning Communities at Work wrote, “Employees play a role in the success of their organization when they know not only how to perform their specific tasks, but also why they do them— when they see how their work contributes to a larger purpose.”

    But it was Seth Godin’s free eBook, Stop Stealing Dreams: What is School For?, that fueled the fire. Godin wrote in his education manifesto, “School belongs to parents and their kids, the ones who are paying for it, the ones it was designed for. It belongs to the community, too, the adults who are going to be living and working beside the graduates the school churns out. Too often, all these constituents are told to treat school like an autonomous organism, a pre-programmed automaton, too big to change and too important to mess with. Well, the world changed first. Now it’s time for school to follow along.”

    Godin continues, “That whisper in your ear, that hesitation about taking dramatic action—that’s precisely why we still have the system we do. That’s how we get stuck with the status quo. When it’s safer and easier and quieter to stick with what we’ve got, we end up sticking with what we’ve got.” After its release on February 27, 2012, Shade approached Dr. Braswell with a proposal. The suggestion was for the district rebrand itself. Perplexed, Dr. Braswell responded, “I know you’re a big picture, global guy. I’m a linear thinker, so lay it out for me.”

    Thinking of a teacher’s perspective of goal setting, of Facebook, of students, of the future, and of all of educators, Shade responded said, “What if we had a ‘campaign’…and asked our stakeholders, beginning with our students, our students’ parents, our Denton ISD educators, our businesses, and our community, via social networking (Facebook, Twitter, YouTube, etc.) and took online polls, surveys, and asked specific, but open-ended questions such as, ‘What is school for? What matters to you? Why are you here in Denton ISD?’ And  what if we kicked off the campaign with a video…one where educators answered these questions… and put it out there on social networking sites, our district webpage, TV, etc. to generate a buzz. And told our story?”

    “I like it. Let me run it by our board president,” Dr. Braswell replied. Days later, “Project EIC” was launched.

    The words of William Ferriter in Communicating and Connecting with Social Media (Essentials for Principals) inspired the use of social media. Ferriter wrote,

    “Using traditional media for branding and communication does little to encourage give-and-take between schools and the communities they serve. While traditional media can deliver messages, receiving and responding to feedback is almost impossible. This lack of responsiveness can make school seem aloof and uncaring. Worse yet, traditional means for branding and communication are inherently slow. By the time messages are crafted and delivered, they are also outdated and unimportant. This lag in message delivery runs contrary to the immediacy that defines communication in today’s digital age.

    Parents and teachers who have grown to expect open channels, instant responses, and customized opportunities to participate—and who, increasingly, will have grown up in social media spaces—will lose faith in building that refuse to adapt. Instead of hiding from this new media ecology, tomorrow’s best [leaders] will embrace transparency and portability that tools like Twitter and Facebook enable, creating and managing multiple streams of communication at once.

    Sadly, parents and students often see schools as the same kinds of impersonal places. Once easily recognizable neighborhood icons, principals are often too busy to fully interact with their communities; high rates of transience in teacher and student populations make it unlikely that parents will have long-term relationships with faculty members; and standardized testing has created a culture that turns students into nothing more than numbers. The result of impersonality is a general sense of distrust between individuals and the organizations that serve them. Breaking through distrust requires frequent, open interactions between stakeholders—behaviors that social medial tools enable and amplify.

    Relationships between consumers and the businesses they support are changing. New tools have enabled progressive companies to interact directly and informally with customers in ways that were once impossible. They have also enabled businesses to craft interesting and exciting messages that entertain and capture attention. As a result, education’s stakeholders are beginning to expect the same kinds of innovative messages from their schools. The static communication patterns that we have come to rely on are seen as standoffish and distant. Not only do these one-way messaging patters fall short of the expectations of parents, students, younger staff members, and community leaders, they are likely to be lost in the digital noise that our communities are swimming in.

    Being heard, then, requires bravery. We have to be willing to open ourselves to criticism and to interact directly with important stakeholders in order to be taken seriously. While doing so is definitely risky in a field as staid as education, it carries tangible rewards in the form of stronger and more meaningful relationships with the communities we serve.

    The goodwill generated from two-way interactions in social media forums is exponential, spreading beyond just the individuals you are interacting with. That’s because in a social media world, each resolution is played out in front of an audience. Every message has the potential to answer questions that others haven’t asked. What’s more, every message is a tangible demonstration—a mini-commercial, so to speak—of your commitment to service.

    Branding, a term synonymous with marketing and business, is beginning to find its niche in education. Brands promise value—essential for maintaining support in difficult economic conditions—to specific audiences or stakeholder groups. Brands are designed to stand out, to influence consumers, and to build confidence in products. Sustaining a sense of trust is an integral component of a brand’s ability to promise value. Successful brands open themselves up to scrutiny, respond to criticism, and make every effort to own up to their mistakes, and work to improve based on consumer feedback.

    In education, schools are considered a brand, promising their communities the academic preparation necessary to succeed. Many families choose to live in townships with schools that have proven track records. Stakeholders become convinced that their schools prepare students well and provide a quality return on their investment of time, energy and resources. Schools can leverage this brand presence for additional community investment in teacher quality, curriculum, facilities, and professional development initiatives. The bottom line is that schools actively building their brand are supported by their communities, and that support translates into continued improvement and success.

    Developing positive relationships with important stakeholders in the new digital space requires authenticity, bravery, and consistency. We worry about parents and students using social media tools to complain about our decisions, our programs, or our performance. More importantly, we worry about those complaints being made in a public forum that anyone can view. Used to doing damage control anytime negative messages about our buildings surface, specifically creating forums that enable the easy sharing of negative message runs contrary to our instincts. Avoiding social media tools, however, is far riskier because they have been widely embraced beyond your buildings, fundamentally changing the nature of communication in today’s world. Your important stakeholders—teachers, parents, students, and community leaders—“might not know it yet, and perhaps neither do you, but in just a few years if you haven’t adopted social media in a signification way you risk shutting out the best and most powerful communications channel we’ve ever known, a channel that values authentic interactions…at its core.”

    To generate a buzz about the project, the March 2012 EIC Meeting was opened with a video, Rebranding the @dentonisd Logo, that Shade created featuring businesses with instantly recognizable logos.  
     
     
    Mark Rovner, founder of Sea Change Strategies, says of simplicity, “If you can’t tell your brand story to a 9-year-old it’s no good.” In his book What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation, Gary Hamel wrote,

    “In most organizations, big decisions are made by people with big titles. In making those decisions, senior leaders seldom seek the advice of the rank and file. That’s a problem on at least 3 counts. First, top-level decisions are often compromised by executive hubris, positional biases, and incomplete data. Second, it’s often those on the ground who are best placed to evaluate the practical issues that will make or break a strategic move. And third, as the business environment becomes more complex, the number of variables that needs to be factored into key decisions will grow apace. Given all that, companies need decision-making processes that are politically neutral, exploit the organization’s collective wisdom, and encompass a broad range of views and inputs.”

    Borrowing from Chip and Dan Heath, Shade shared how in order to change; you must motivate the elephant, direct the rider, and shape the path. In Switch: How to Change Things When Change is Hard, the Heath Brothers use an analogy coined by University of Virginia psychologist Jonathan Haidt in his book, The Happiness Hypothesis. Haidt wrote that our emotional side is an Elephant and our rational side is its Rider. Perched atop the Elephant, the Rider holds the reins and seems to be the leader. But the Rider's control is precarious because the Rider is so small relative to the Elephant. Anytime the six-ton Elephant and the Rider disagree about which direction to go, the Rider is going to lose. He's completely overmatched.

    If you want to change things, you've got to appeal to both. The Rider provides the planning and direction, and the Elephant provides the energy. Finally, you must shape the path or provide direction for the elephant and its rider. To change behavior, you've got to direct the Rider, motivate the Elephant, and shape the Path. If you can do all three at once, dramatic change can happen even if you don't have lots of power or resources behind you.

    Using the Heath Brothers checklist for change, EIC members examined the possibility of Project EIC.

    ü  Does it evoke emotion?

    ü  Does it feel doable?

    ü  Are there bright spots?

    ü  Can it connect to the big picture?

    ü  Would it create positive peer pressure?

    ü  Is it consistent with the way people think about themselves in the organization?

    During the session, the following questions were proposed to be answered by the Denton ISD learning community:

            What is school for?

            What matters to you? (As in…what’s really important to you?)

            Why do you do what you do? (Why are you a student, parent of a student, a board member, a civic-minded community/business member, an educator, a teacher, a counselor, an administrator, etc.?)

            Why are you here? (I don’t mean Planet Earth…I mean here in Denton ISD.)

    After finalizing the presentation for the school board, Shade presented “Project EIC” (Part 1 and Part 2) to the Denton ISD Board of Trustees on April 17, 2012 

    schoolboard2012  
    Dr. Jim Alexander, Mia Price, Dr. Jeanetta Smith, Glenna Harris, M.D., Dr. Rudy Rodriguez, Charles Stafford
     
     
     
    Closing with a recommendation from the Southern Association of Colleges and Schools during its accreditation visit the prior year to “develop, articulate, and continuously communicate clearly the vision and mission to all stakeholders and ensure that it serves as the driving force for every district and school-based decision,” the board gave the green light to the project. Shade was asked to present the message in a joint meeting of the Board of Trustees of Denton ISD and the City of Denton City Council on May 7, 2012.
    chrisshade_cityofdenton
    Chris Shade, Director of School Improvement and Support

    The article, School district to revisit its roots: New campaign seeks to find out what’s most important to residents, written by staff writer Britney Tabor was featured on the front page of the Denton Record Chronicle the next day on Tuesday, May 8, 2012.

    drcarticle  
     http://www.dentonrc.com/local-news/local-news-headlines/20120508-school-district-to-revisit-its-roots.ece#slcgm_comments_anchor

    “The Denton school district is launching a campaign that asks the question, “What is important to you?”

    The campaign, known as “Project EIC (Educational Improvement Council),” will ask students, parents, educators and community and business people questions such as, “Why do you do what you do?” “What matters to you?” and “What does education mean to you?”

    The questions will be posed over a period of time using online polls and surveys, social networking sites including Facebook, YouTube and Twitter and traditional methods.

    At a joint meeting of the Denton City Council and school board Monday, Chris Shade — the district’s federal programs director and chairman of the district’s Educational Improvement Council — shared ideas for the campaign with city and school officials and urged them to share their responses to some of the same questions. The educational council is a committee made up of parents, business and community members and district employees who will advise the school board. The presentation was also made before the school board at an April 17 meeting.

    Using feedback collected from the local groups, Shade said, the educational council will recommend how the district rewrites its mission, vision, values and goals statements. The educational council will also look to redesign a district logo reflecting the district’s identity and what it’s about, he said.

    “We want to be able to tell our story,” Shade said. “We don’t know how this is going to turn out, but I feel confident that we’re about to embark on something awesome here in Denton ISD.”

    Shade said the educational council also intends to tell the district’s story through video.

    Using a series of quotes from books, music and videos — including one on how the search engine Bing promoted hip hop mogul Jay-Z’s autobiography, “Decoded,” before it hit bookstores — Shade showed officials examples of how the committee could solicit feedback.

    “We’re literally going back to our roots and asking the question, ‘what matters?’” Superintendent Ray Braswell said.

    Shade said it’s his goal that the campaign will cost taxpayers nothing.

    At the close of the school year, Shade said, he’s intending to send faculty and staff members a copy of the “Project EIC” presentation shown Monday. He said over the summer he wants faculty and staff to consider, “Why do you do what you do?”

    When they return to school in the fall, Shade said, he hopes that principals lead their faculty and staff members in activities guided by the question.

    The educational council will also pose questions to its targeted audience via Facebook after the 2012-13 school year gets under way, he said.

    “It is essential to know why we do what we do and what matters most. Essentially, that’s our mission,” Shade said.”

    The following day, the editor of the Denton Record Chronicle provided the editorial Project could improve schools in the Denton Record Chronicle on Wednesday, May 9.

    “The Denton school district’s “Project EIC (Educational Improvement Council)” campaign could bear fruit — if it’s given a fair chance.

    The campaign will ask students, parents, educators, community members and business owners such questions as, “Why do you do what you do?” “What matters to you?” and “What does education mean to you?”

    We admit that we first thought the district’s question, “What is important to you?,” seemed like a no-brainer.

    We don’t need a crystal ball to predict how a lot of folks would answer that one. Complaints about school taxes are common, so some district residents would probably use the “Project EIC” questions to bemoan their tax bills.

    Others might seize on the new campaign as an opportunity to lodge complaints about the quality of education today, another popular subject for critics. We always find it especially interesting when people complain about education without offering any suggestions for improvement.

    The more we thought about it, that is why this new campaign makes sense. It could strengthen our schools and help everyone involved with the district do a more effective job.

    Chris Shade, the district’s federal programs director and chairman of the Educational Improvement Council — an advisory committee made up of parents, business and community members and district employees — will use feedback collected from local groups to recommend how the district should rewrite its mission, vision, values and goals statements.

    “It is essential to know why we do what we do and what matters most,” Shade said. “Essentially, that’s our mission.”

    “We’re literally going back to our roots and asking the question, ‘what matters?’” Superintendent Ray Braswell said.

    The campaign will pose questions over a period of time using online polls and surveys, social networking sites including Facebook, YouTube and Twitter and traditional methods to find out what people think.

    We like the idea of using different methods to gather information because it should make the effort more effective by helping the district reach a wider audience.

    And we also like the idea of reaching out to students — too often, their opinions are ignored.

    It will take a while to see how the campaign develops, but we’re excited by the potential. The campaign could turn out to be a great example of teamwork.

    District officials will do their part by asking us what we think, and we can do our part by providing objective feedback.

    After all, it’s our school district.”

    Following the EIC training and orientation session in September 2012, members were challenged to answer the questions to be posted to Facebook. In doing so, the launch video was created. 

     
    A call to answer these questions was made to the members in order to create a video to kick start the project. A collection of answers was assembled and released on YouTube on September 30, 2012 as the “Project EIC” Video featuring photographs of various members of the EIC alongside answers to one of the core questions.

    In the Sunday edition of the Denton Record Chronicle, Dr. Jamie Wilson, new Superintendent of Denton ISD, wrote an article entitled, Jamie Wilson: Help form DISD’s future.

    Over the past few months we have shared with you the importance of engaging our community in creating a stronger future for our students.

    Our district is fortunate to have many individuals, businesses and organizations providing countless volunteer hours, resources for our classrooms and mentors for our children.

    In the early 1900s, school was designed to create a constant stream of workers for U.S. factories and industry.

    Approximately 9 percent of Americans had a high school diploma in 1910, with that percentage increasing to just over 50 percent in 1950.

    Today, the high school diploma is the gateway to additional educational and economic opportunities. After graduation, all of our students will enter the work force. Some directly out of high school, or through the military, while others will arrive after attending college.

    As a community committed to education, we need your input. Just as the function of education has changed in the last century, so have the expectations of our community.

    It is no longer adequate to focus student learning on developing 21st century skills. Our focus already includes 21st century skills. What worked yesterday does not necessarily work today.

    The Denton school district board of trustees works with district staff to establish the mission, vision, values and goals for the district.

    This workload is shared with the Education Improvement Council (EIC), a district site-based decision making committee consisting of representatives from across the district including a teacher from every campus, representatives from the central office, counselors, nurses, librarians and principals. 

    Key members also include parents, community and business representatives. The function of the EIC is to advise the board in establishing and reviewing the district’s educational goals, objectives and major districtwide classroom instructional programs.

    To further engage our community, the Denton district will be actively seeking input from staff, businesses, teachers, community members, parents and students.

    Input will be collected by a variety of methods including the use of Facebook. This initiative is known as “Project EIC.” The purpose is to provide an avenue for meaningful feedback on what really matters in educating our children. 

    We will solicit responses to five guiding questions via Facebook over the course of five weeks by asking one question per week.

    ·         What is school for? Posted: Sept. 30.

    ·         What matters to you? (What’s really important to you?) Posted: Oct. 7.

    ·         What is success? (What does success look like?) Posted: Oct. 14.

    ·         Why do you do what you do? (Why are you a student, parent of a student, a civic-minded community member, an educator, a teacher, etc.) Posted: Oct. 21.

    ·         Why are you here? (Why are you in Denton school district?) Posted: Oct. 28.

    Background information regarding the development of these questions can be found on the “PROJECT EIC” FAQ page at www.dentonisd.org/Page/284.

    There are great things happening in Denton school district, and we want you to get engaged with us.  Please take the time to access more information regarding “PROJECT EIC” on our website at www.dentonisd.org/eic.

    Starting today, find our questions online at www.facebook.com/disdeic.

    Our community has a long history of commitment to the public school system, and the benefits of education for all. As a public school system, we would be remiss if we did not make a concentrated effort to engage the entire community in this process.

    Conversation began in the EIC. It is now time for you to help us shape the future of our school system.

    The future is not something you enter, it is something we create. Please join us in creating our future.

    And with that, “Project EIC”, constructed on Facebook on September 24, 2012, officially launched online on Sunday, September 30.

    The first of five questions, “What is school for?” was posted online and various responses were provided members of the Denton ISD learning community.

    facebooklaunch

    Week two posed, “What matters to you? As in…what is really important to you (regarding school or the experience of school) either overall, daily, yearly, or upon graduation?”
     
    yazminvazquez  
    Yazmin Vazquez, Ann Windle School for Young Children and EIC Member 

    Beginning October 14, 2012, Shade posted, “What is success? What does success look like to you?”  

    On October 20, 2012, the final post was made. “What do you do what you do? Why are you an educator (regardless of your role or title)? And/or why are you actively involved as a parent, a civic-minded community and/or business member, etc.?”

    During its October 2012 meeting the EIC reviewed all of the Facebook postings including a number of comments offered by members of the Denton ISD learning community.

    Dr. Wilson sent a video message to the EIC to view to open the October 2012 meeting.

    Following the meeting, Shade wrote:

    From: Shade, Chris
    Sent: Monday, December 10, 2012 9:46 PM
    Subject: "Project EIC" Update
    Importance: High

    Principals, EIC Members, and Directors,

    See the attached video message for an update and guidance on “Project EIC”. (The video may not play on iPad, so here’s a link to watch it on YouTube.) The attached video is for principals, EIC members, and directors only; and the link below is for you to share with all of your staff. The attached video message (and script below) shares what is needed collaboratively of principals and EIC members in the days to come. Write or call if you have questions.


    Two weeks ago, I met with Superintendent Jamie Wilson and the Denton ISD Board of Trustees to discuss our progress with Project EIC.

    I provided the board with the summarizing ideas, themes and vocabulary from our discussions during our last EIC meeting. The board provided addition thoughts and ideas. I’ve attached a summary for you to share with everyone.

    My recommendation to the board was to empower the people to offer their creativity in crafting the Denton ISD mission statement as well as a slogan.

    In response, I’ve crafted a 2-minute video for you to share with your staff sometime in the next 2 weeks. The video to share is posted online at http://www.youtube.com/watch?v=I9Hg74bf8hs&feature=youtu.be. Additionally, please forward the attached .pdf document, “Make History with the Denton ISD Mission Statement and or Slogan” to all staff.

    Although short, hopefully the video is self-explanatory, but we’re going to need your support. My recommendation is that you show the video to the staff in an upcoming staff meeting so that all are aware of this opportunity to write history. At a minimum, please send the link above and “Make History…” document to all staff. Principals, you all asked the school board during our campus improvement plan presentation for a simply stated purpose. This is our chance to make it happen. EIC members, you’ve put in hours of your time to get to this point. Each of your support is vital in the success of this project.

    I hope we have hundreds of ideas to sort through in our meeting on January 28.”

    Prior to the January 2013 meeting, Sharon Cox, Director of Communications, distributed the following email to all Denton ISD employees:

    From: DISDInformation
    Sent: Monday, January 14, 2013 7:01 AM
    Subject: Be a part of Denton ISD history
    Importance: High

    This email has been sent to all DISD Staff


    We want your help in composing the Denton ISD Mission Statement and/or slogan. Using the summarizing ideas and/or vocabulary from “Project EIC” (below) answer the question, “Why do we exist?” Email your simply stated mission statement and/or slogan to your EIC rep or eic@dentonisd.org by Friday, January 18, 2013. Take the opportunity to provide feedback in giving language to the work we do in Denton ISD. 

    Summarizing ideas from “Project EIC”

    • Prepared for life/future/real world/ college/career/life-long learning

    • Safe/safety

    • Differentiated/individualized/find and develop unique talents

    • Engaged/relevant/progressive (not tests)

    • Involved/serve/impact/contribute/ connect (community/cultural awareness and acceptance)

    • Take risks/okay to learn by failing/stick-with-it-ness/grit/resilient

    • Graduate competent resilient citizens of the world

    • Graduate each student as competent resilient students.

    • Empowering individual competencies

    • Enable world-class teaching and learning for every child

    • Competent caring citizens of the world

     

    Vocabulary used in “Project EIC”

    • Engaged

    • Involved

    • Safe

    • Unique

    • Risk-taking

    • Prepared

    • Talented

    • Creative

    • Curious

    • Courageous

    • Determined

    • Resilient

    • Stick-with-it-ness

    • Grit

    • Cultural awareness and acceptance

    • Character

    • Contribute

    • Progressive


    For more information, see
    http://www.youtube.com/watch?v=I9Hg74bf8hs&feature=youtu.be.

    Once the mission is complete, we will look to design a logo that represents the mission of Denton ISD.

    Following up to the initial call for responses, Cox sent the following email message to all Denton ISD staff to provide examples and prompt thinking:

    From: DISDInformation
    Sent: Tuesday, January 15, 2013 7:05 AM
    Subject: Denton ISD - mission statement

    This email has been sent to all DISD staff


    Denton ISD staff: As most of you know, the EIC is working on a new mission statement for the district. These are some of the new possible Denton ISD mission/slogan ideas that have been submitted so far – please create your own or let us know if you like any of the mission statements/slogans below. The deadline for submitting ideas is Friday, Jan. 18. Please submit your comments to cshade@dentonisd.org

    ·         The mission of the Denton Public schools is to create resilient and responsible citizens, who continue to thirst for knowledge, have unshakable character and are not only prepared to succeed, but to thrive, in an ever-changing world.

    ·         Preparing for tomorrow. Today.

    ·         Engaging people. (Note: It’s a play on words using “engaging” as both a verb and an adjective.)

    ·         Denton ISD: Where every student and every second counts.

    ·          Creating engaged and independent learners for life.

    ·         Impacting the future one child at a time.

    ·         Achievement is our Top Priority or Learning is our Top Priority

    ·         Building and Achieving Personal Excellence

    ·         College and Career Ready – Our Promise for All

    ·         Denton ISD: Building Character, Achieving Excellence

    ·         Denton ISD: dedicated Effort, Unlimited Achievement

    ·         Achievement Today Produces Unlimited Futures Tomorrow

    ·         Denton ISD – Where Bright Futures Are Lit on a Daily Basis

    ·         Creating a Culture of Support and Graduating World-Class Students

    ·         Graduating College and Career Ready Begins on Day One

    ·         . . . prepared for life . . .

    The mission of the Denton Public Schools, in partnership with home and community, is to prepare each student for life now, as well as beyond graduation.  We pride ourselves in providing differentiated instruction to each individual student according to his/her character, talents and learning abilities.  Our goal is that each student be a responsible, competent caring citizen of this world.

    ·         Yes, we’ve got that! Denton ISD.

    ·         Denton ISD ticks all your boxes!

    ·         Student…School…Community

    ·         Committed to our future.

    ·         Learning today for tomorrow.

    ·         Launch into learning.

    ·         Guiding students to make meaning of their world.

    ·         Educating creative minds for success.

    ·         Focused on success.

    ·         Educating the citizens for tomorrow.

    ·         Educating for the world of tomorrow.

    ·         Preparing lifelong learners.

    ·         Preparing resilient lifelong learners.

    ·         Making moves toward education for all.

    ·         Preparing for global excellence.

    ·         Learners for life.

    ·         Shaping the future.

    ·         Dedicated
    Instructors
    Serving students
    Daily

    ·         Opening eyes to the world.

    ·         The big D in little D.

    ·         Empowering education.

    ·         Creating lifelong learners.

    ·         Find your happy place: Denton.

    ·         Dedicated to success.

    ·         On the cutting edge of education.

    ·         The future now.

    ·         Empowering learners.

    ·         Learning for all.

    ·         Success for all.

    ·         Where students shine.

    ·         21st Century learners.

    ·         The mission: Excellence.

    ·         Moving toward success.

    ·         Present thinking, future success.

    ·         Excellence: Then, now, and forever.

    ·         Elevating education toward success.

    ·         Moving towards the future.

    ·         Charging the mind.

    ·         Summit of tomorrow.

    ·         Apex of the future.

    ·         Where learning becomes real.

    ·         Molding resilient future citizens leading the world”.

    Once sent, responses began pouring in from the Denton ISD staff members. Over 200 submissions were received via email. (Some were repeats.) Prior to the January 28, 2013 Meeting, members were provided with “homework.”

    From: Shade, Chris
    Sent: Sunday, January 20, 2013 6:21 AM
    Subject: For your review before 1/28: Project EIC Submissions
    Importance: High

    At the end of the day, we received almost 200 email submissions. I’ve separated the submissions into three sections: mission statements and slogans in addition to a section of notes provided by responders.

    But first, I recommend you grab a cup of coffee (or your favorite drink) and take a look at the following attachments (or keep scrolling) to kick start your thinking. I’ve numbered the attachments (and also pasted them below) in the order I recommend reviewing.

    1.       “Creating Mission and Vision Statements” infographic from http://topnonprofits.com/vision-mission/

    2.       “50 Great Nonprofit Mission Statements” from http://topnonprofits.com/examples/nonprofit-mission-statements/

    3.       “Top ten technology company mission statements” from http://drdianehamilton.wordpress.com/2011/01/13/top-10-company-mission-statements-in-2011/

    4.       Project EIC Mission Statement and Slogan Submissions

    While reviewing the attachments, look for statements, phrases, and/or words that “pop” and be prepared to discuss and pare them down during our meeting on Monday, January 28 at 4 PM in the PDC.

    Also, I am open to any ideas, suggestions, methods and/or protocols you may have used in the past to filter information as we will do next Monday. If you’ve got an idea, email me your thoughts and feedback.

    This is B-I-G! See you all next Monday.



    2.   50 Great Nonprofit Mission Statements

    ·         TED: Spreading Ideas. (2 words)

    ·         Smithsonian: The increase and diffusion of knowledge. (6 words)

    ·         USO lifts the spirits of America’s troops and their families. (9 words)

    ·         Lifestrong: To inspire and empower people affected by cancer. (8)

    ·         Invisible Children: To bring a permanent end to LRA atrocities. (8)

    ·         The Humane Society: Celebrating Animals, Confronting Cruelty. (4)

    ·         Wounded Warrior Project: To honor and empower wounded warriors. (6)

    ·         Oxfam: To create lasting solutions to poverty, hunger, and social injustice. (10)

    ·         Best Friends Animal Society: A better world through kindness to animals. (7)

    ·         CARE: To serve individuals and families in the poorest communities in the world. (12)

    ·         The Nature Conservancy: To conserve the lands and waters on which all life depends. (11)

    ·         JDRF: To find a cure for diabetes and its complications through the support of research. (14)

    ·         Environmental Defense Fund: To preserve the natural systems on which all life depends. (10)

    ·         Public Broadcasting System (PBS): To create content that educates, informs and inspires. (8)

    ·         National Wildlife Federation: Inspiring Americans to protect wildlife for our children’s future. (9)

    ·         American Heart Association: To build healthier lives, free of cardiovascular diseases and stroke. (10)

    ·         Heifer International: To work with communities to end hunger and poverty and care for the Earth. (14)

    ·         ASPCA: To provide effective means for the prevention of cruelty to animals throughout the United States. (15)

    ·         Kiva: We are a non-profit organization with a mission to connect people through lending to alleviate poverty. (16)

    ·         New York Public Library: To inspire lifelong learning, advance knowledge, and strengthen our communities. (10)

    ·         Defenders of Wildlife is dedicated to the protection of all native animals and plants in their natural communities. (15)

    ·         March of Dimes: We help moms have full-term pregnancies and research the problems that threaten the health of babies. (16)

    ·         Monterey Bay Aquarium: The mission of the non-profit Monterey Bay Aquarium is to inspire conservation of the oceans. (12)

    ·         Amnesty International: To undertake research and action focused on preventing and ending grave abuses of these rights. (15)

    ·         American Diabetes Association: To prevent and cure diabetes and to improve the lives of all people affected by diabetes. (16)

    ·         charity: water: We’re a non-profit organization bringing clean, safe drinking water to people in developing countries. (14)

    ·         Cleveland Clinic: To provide better care of the sick, investigation into their problems, and further education of those who serve. (18)

    ·         In Touch Ministries: To lead people worldwide into a growing relationship with Jesus Christ and to strengthen the local church. (17)

    ·         Human Rights Campaign is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. (15)

    ·         Teach for America is growing the movement of leaders who work to ensure that kids growing up in poverty get an excellent education. (20)

    ·         National Parks Conservation Association: to protect and enhance America’s National Park System for present and future generations. (13)

    ·         Save the Children: To inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives. (20)

    ·         The U.S. Fund for UNICEF fights for the survival and development of the world’s most vulnerable children and protects their basic human rights. (18)

    ·         Feeding America: To feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. (22)

    ·         Creative Commons develops, supports, and stewards legal and technical infrastructure that maximizes digital creativity, sharing, and innovation. (15)

    ·         Make-A-Wish: We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. (21)

    ·         AARP: To enhance quality of life for all as we age. We lead positive social change and deliver value to members through information, advocacy and service. (25)

    ·         American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. (21)

    ·         Leukemia & Lymphoma Society: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. (18)

    ·         Habitat for Humanity International: Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope. (16)

    ·         National Multiple Sclerosis Society: We mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS. (21)

    ·         San Diego Zoo is a conservation, education, and recreation organization dedicated to the reproduction, protection, and exhibition of animals, plants, and their habitats. (20)

    ·         Audubon: To conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth’s biological diversity. (24)

    ·         Boy Scouts of America: To prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law. (25)

    ·         Mayo Clinic: To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research. (24)

    ·         Susan G Komen for the Cure is fighting every minute of every day to finish what we started and achieve our vision of a world without breast cancer. (24)

    ·         Ducks Unlimited conserves, restores, and manages wetlands and associated habitats for North America’s waterfowl. These habitats also benefit other wildlife and people. (20)

    ·         Doctors without Borders (Médecins Sans Frontières) works in nearly 70 countries providing medical aid to those most in need regardless of their race, religion, or political affiliation. (21)

    ·         NPR: To work in partnership with member stations to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. (28)

    ·         The Rotary Foundation: To enable Rotarians to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty. (24)


    3.   Top Ten Company Mission Statements

    ·         Amazon: Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. (They list this as their mission as a combination mission/vision on their site).

    ·         Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

    ·         Dell: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.

    ·         Facebook: Facebook’s mission is to give people the power to share and make the world more open and connected.

    ·         Google: Google’s mission is to organize the world‘s information and make it universally accessible and useful.

    ·         Microsoft: Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential.

    ·         Skype: Skype’s mission is to be the fabric of real-time communication on the web.

    ·         Twitter: Twitter lists its mission as “a work in progress” as it has yet to be fully developed.

    ·         Yahoo!: Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses

    ·         YouTube: YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently.


    4.   Project EIC Mission Statement and Slogan Submissions

    Mission Statement Submissions

    1.       The mission of the Denton Public schools is to create resilient and responsible citizens, who continue to thirst for knowledge, have unshakable character and are not only prepared to succeed, but to thrive, in an ever-changing world.

    2.       . . . prepared for life . . .The mission of the Denton Public Schools, in partnership with home and community, is to prepare each student for life now, as well as beyond graduation.  We pride ourselves in providing differentiated instruction to each individual student according to his/her character, talents and learning abilities.  Our goal is that each student be a responsible, competent caring citizen of this world.

    3.       The mission of the Denton Public schools is to create eminent and responsible citizens, who continue to thirst for knowledge, have unshakable character and are not only prepared to succeed, but to thrive, in an ever-changing world.

    4.       The mission of the Denton Public schools is to create resilient and responsible citizens, who continue to thirst for knowledge, have unshakable character and are not only prepared to succeed, but to thrive, in an ever-changing world.

    5.       The mission of Denton ISD is to provide an open and inclusive environment where excellence and academic rigor are exemplified through the nurturing and development of critical citizens, who are not only aware of their civic duties and rights, but also committed to act as future change agents and leaders on their chosen fields of expertise.

    6.       The mission of the Denton Public schools is to create resilient and responsible citizens, who continue to thirst for knowledge, have unshakable character and are not only prepared to succeed, but to thrive, in an ever-changing world.

    7.       The Denton Independent School District, in collaboration with students, educators, parents and the community, is committed to providing relevant, differentiated, progressive learning experiences that empower individual competencies and encourage unique talents through world-class teaching. Our goal is to cultivate citizens of the community who are competent, caring, resilient and creative, while preparing students to be curious, to be courageous and take risks, and to be engaged in all stages of learning in a safe, secure, nurturing environment.

    8.       DISD incorporates an innovative approach to prepare students through differentiated techniques and experiences to become competent citizens, empowered to make meaningful contributions to society and have a cultural awareness that will positively impact their lives and the lives of others.

    9.       The mission of Denton ISD is to prepare talented, creative students to be life-long learners who become competent, caring citizens of the world. Students will be engaged and involved in a safe, progressive environment through individualized, relevant, world-class instruction.

    10.   Our mission is to prepare and encourage students of all ages to engage in life and to take risks that go beyond the walls of the school. We provide a safe environment that encourages creativity, unique ideas and talents to build a curiosity for endless possibilities. Students will leave empowered and equipped to be successful in the progressive world we live in

    11.   The mission of the Denton Independent District in partnership with home and community is to ensure the educational success of all students through high expectations and a commitment to excellence and to empower them to reach their full potential as responsible, ethical, and productive citizens in a diverse and changing world.

    12.   We exist to:

    a.       maximize resources in the Denton community by fostering sustainable partnerships with community stakeholders that embrace our vision

    b.      to benefit our district’s students and parents

    c.       to provide an informational hub for Denton ISD students and parents

    d.      to create opportunities for student leadership and parental involvement in the educational process

    e.      to build leadership capacity in our community to meet our diverse educational needs

    f.        to work strenuously to build educational equity by helping to close the achievement gap

    13.   Our mission is to provide welcoming, safe schools with a well-rounded, challenging curriculum to meet the academic, technology, cultural, and social needs of our diverse student population and to prepare and inspire each student to post graduation success affording them all the opportunity to be responsible contributing citizens, lifelong learners, critical thinkers, and leaders for future generations.

    14.   Our mission in Denton ISD is one team, one vision, and one goal for all students in a safe, nurturing environment to achieve academic excellence in the 21st Century community.

    15.   The mission of the Denton Public schools is to create resilient and responsible citizens, who continue to thirst for knowledge, have unshakable character and are not only prepared to succeed, but to thrive, in an ever-changing world.

    16.   Established in 1882, the mission of the Denton Independent School District is to provide a rigorous academic program that incorporates award winning fine arts, athletics, world language and technology.  The district’s goal is to help every student succeed and become contributing members of a 21st century society.  Under the guidance of a professional and qualified staff, the district serves a diverse student population in a safe, nurturing environment utilizing state of the art facilities.

    17.   The mission of the Denton Public schools is to create resilient and responsible citizens, who continue to thirst for knowledge, have unshakable character and are not only prepared to succeed, but to thrive, in an ever-changing world.

    18.   Denton ISD is committed to provide relevant and engaging instruction and support every day.
    (Note: Instruction covers the classroom and support covers all roles from transportation to nurses to counselors to principals to maintenance and custodial, etc., etc. etc. This could be the last question asked of every potential hire in the interview process. “Are you committed to provide relevant and engaging instruction and support every day?” Perhaps, every current employee could sign/keep a pledge card (or something of the sort) with the new logo. We could construct an “engagement manifesto” where employees contribute [brief] ideas of how to engage people, which I think could be a potential motto: “Engaging people.” (a play on words...engaging as a verb and engaging as an adjective).

    Slogan Submissions

    1.       Preparing for tomorrow. Today.

    2.       Denton ISD: Where every student and every second counts.

    3.        Creating engaged and independent learners for life.

    4.       Impacting the future one child at a time.

    5.       Achievement is our Top Priority or Learning is our Top Priority

    6.       Building and Achieving Personal Excellence

    7.       College and Career Ready – Our Promise for All

    8.       Denton ISD: Building Character, Achieving Excellence

    9.       Denton ISD: dedicated Effort, Unlimited Achievement

    10.   Achievement Today Produces Unlimited Futures Tomorrow

    11.   Achieving Excellence – Every Child, Every Adult, Every Day

    12.   Denton ISD – Where Bright Futures Are Lit on a Daily Basis

    13.   Creating a Culture of Support and Graduating World-Class Students

    14.   Graduating College and Career Ready Begins on Day One

    15.   Yes, we’ve got that! Denton ISD.

    16.   Denton ISD ticks all your boxes!

    17.   Student…School…Community

    18.   Engaging people. (Note: It’s a play on words using “engaging” as both a verb and an adjective.)

    19.   Committed to our future.

    20.   Learning today for tomorrow.

    21.   Launch into learning.

    22.   Guiding students to make meaning of their world.

    23.   Educating creative minds for success.

    24.   Focused on success.

    25.   Educating the citizens for tomorrow.

    26.   Educating for the world of tomorrow.

    27.   Preparing lifelong learners.

    28.   Preparing resilient lifelong learners.

    29.   Making moves toward education for all.

    30.   Preparing for global excellence.

    31.   Building and Achieving Personal Excellence

    32.   Learners for life.

    33.   Shaping the future.

    34.   Dedicated
    Instructors
    Serving students
    Daily

    35.   Developing Dynamic

    Interdependent

    Scholars (or students)

    Daily

    36.   Opening eyes to the world.

    37.   The big D in little D.

    38.   Empowering education.

    39.   Creating lifelong learners.

    40.   Find your happy place: Denton.

    41.   Dedicated to success.

    42.   On the cutting edge of education.

    43.   The future now.

    44.   Empowering learners.

    45.   Learning for all.

    46.   Success for all.

    47.   Denton ISD
    Provides Rigor,
    Produces Relevance, and
    Precipitates Relationships. 

    48.   Building an enriching, academic environment for all students.

    49.   Where students shine.

    50.   21st Century learners.

    51.   The mission: Excellence.

    52.   Moving toward success.

    53.   Present thinking, future success.

    54.   Excellence: Then, now, and forever.

    55.   Elevating education toward success.

    56.   Moving towards the future.

    57.   Preparing for tomorrow. Today.

    58.   Impacting the future one child at a time.

    59.   Charging the mind.

    60.   Summit of tomorrow.

    61.   Apex of the future.

    62.   Dedicated

    Educators

    Not

    Testers

    Of

    Nonsense

    63.   Where learning becomes real.

    64.   Molding resilient future citizens leading the world.

    65.   “College and Career Ready – Our Promise for All. 

    66.   “College Ready, Career Focus, and Well-Being – Our Promise for All.

    67.   “Creating engaged and independent learners for life”

    68.   “Creating, Inspiring and Challenging Engaged and Independent Learners for Life”

    69.   Denton ISD: Building Character, Achieving Excellence

    70.   Achievement Today Produces Unlimited Futures Tomorrow

    71.   College and Career ready, our goal for all

    72.   Dedicated to Success

    73.   Impacting the future one child at a time

    74.   Creating engaged and independent learners for life.

    75.    “Achievement today produces unlimited futures tomorrow.”

    76.   Denton ISD: Building Character, Achieving Excellence, Impacting the future one child at a time.

    77.   Denton ISD: Building Character, Achieving Excellence, Impacting the future one child at a time.

    78.   Encouraging Creative Excellence and Embracing Diversity

    79.   Preparing for Tomorrow. Today.

    80.   I also like Dedicated Instructors Serving Students Daily, but I would change it from Instructors to Educators, because we counselors serve too!!!

    81.   DISD…preparing for the future one student at a time.

    82.   Preparing for tomorrow. Today.

    83.   Achievement Today Produces Unlimited Futures Tomorrow.

    84.   Present thinking, future success.

    85.   Molding learners, creators, leaders

    86.   Denton ISD students: Innovators, collaborators, knowledge seekers

    87.   Where students are more than a test score.

    88.   We are a collaborative community of highly qualified educators, ensuring children a sound education that is applicable to today and to their bright futures.

    89.   United by One Inspired by All

    90.   Our Promise for all:

    91.   College Ready

    92.   Career Ready

    93.   Opportunity Ready

    94.   Enter to learn go out to serve!

    95.   Denton ISD: Building Character, Achieving Excellence, Impacting the future one child at a time.

    96.   “Creating a brighter future, one child at a time!”

    97.   Empowering resilient progressive thinkers

    98.   We, “develop contributors to society”.

    99.   Where preparation and character come together!

    100.            Be BOLD. Be DIFFERENT. Dare to be the CHANGE.

    101.            We strive to help students become productive and self-fulfilled citizens who are prepared to meet life’s     challenges and to enjoy life’s rewards.

    102.            To prepare students to be productive citizens in an ever changing world.

    103.            Equipped for Success!

    104.            Denton ISD: Where every student and every second counts.

    105.            Impacting the future one child at a time.

    106.            Creating engaged and independent learners for life.

    107.            A prepared environment where all reach their full potential by serving, empowering and teaching one another to be excellent citizens of the world.

    108.            Prepared for life.

    109.            Growing Dreams

    110.            Working together as a community to do whatever it takes to help students become successful.

    111.             Educating students today for a global tomorrow.

    112.            Where bright futures are lit.

    113.            Learners of today, leaders of tomorrow.

    114.            Where every winner was once a beginner.

    115.            Devoted
           Instruments in
           Students
           Destiny

    116.            College and Career Ready – Our Promise for All

    117.            College and Career Ready – Our Commitment to All

    118.            One child, One mind, Our Future.

    119.            Striving and Achieving Together with Tomorrow’s Leaders.

    120.            One Team, One Vision, And One Goal for All Students!

    121.            Never Stop Learning!

    122.            “Get mobile…..our education travels!”

    123.            “Get mobilized…..our education travels!”

    124.            To create lifelong learners who in return contribute their knowledge to society.

    125.            Educating for the world of tomorrow.

    126.            Nurturing talent, building character, engaging with the world.

    127.            Preparing citizens to contribute to their communities and the world.

    128.            Empowering the next generation of citizens.

    129.            Resourceful empowerment for life-long learners.

    130.            Preparing our students for a future full of creativity, success and lifelong learning!

    131.            Nurturing talent, building character, engaging with the world.

    132.            Empowering the next generation of citizens.

    133.            Preparing citizens to contribute to their communities and the world.

    134.            Preparing students for life

    135.            Learning for life

    136.            Embrace the Challenge, Change the World

    137.            Educating our future, together

    138.            Believe you can achieve

    139.            We exist to prepare young people to be successful in career and community/society.

    140.            Partnering together to build and sustain EXCELLENCE.

    141.            Building and Achieving Personal Excellence

    142.            Student Centered. Leading Edge.

    143.            Innovation for the future. 

    Notes and/or comments on the mission statement and/or slogan submitted by others:

    [An educator] like[s] the statements that say we are "reaching" or "striving" or "building" or "dedicated to..." rather than those which say we "promise". I like the statements that allow a big picture effort with an individual child focus. I do not like the word "achievement" simply because it makes me think of TAAS/TAKS/STAAR.

    Because our planet is becoming smaller and resources are being exploited, thus becoming scarce and scientific consensuses projects massive environmental change in the next 100 years, it is imperative that environmental stewardship, human equality, and democratic process be included in a mission for our students.

     

    From: Shade, Chris
    Sent: Saturday, January 19, 2013 6:02 AM
    Subject: 18 minutes

    Take 18 minutes to watch Simon Sinek’s TED Talk before our EIC Meeting.

    http://www.youtube.com/watch?v=qp0HIF3SfI4

    For more on Sinek’s model, see http://www.startwithwhy.com/About.aspx and check out The Golden Circle and The Cone. (It’s really brief, but profound.)”

    To open the January 2013 Meeting, members sat in table groups of six. Each was given two minutes to share and be heard. Instructions were given as follows:

    1.       When you arrive, review your notes. Highlight any item numbers from the handout relevant to share.

    2.       Welcome to the meeting.

    3.       Each table will number off 1 - 6.

    4.       A number will be called (i.e. 4).

    5.       Speaker 4 will have 2 minutes to share. Others listen.

    6.       Deep breath.

    7.       Repeat until all have been heard. (12 minutes)

    8.       Table group will determine key points. (12 minutes)

    9.       Numbers will meet together (i.e. 1s will go to a table with other 1s; 2s to a table with other 2s; 3s with 3s, etc.) to report original table group findings. (12 minutes)

    10.   Number groups (i.e. 1s, 2s…) will report findings to all. (12 minutes)

    11.   Discussion.

    After being dismissed, the following message was shared with EIC members:

    From: Shade, Chris
    Sent: Tuesday, January 29, 2013 1:08 PM
    Subject: 3 nouns, 3 verbs, and 3 adjectives

    Do you realize [together] we took a massive amount of information and condensed it down to this…three nouns, three verbs, and three adjectives?

    Nouns

    Verbs

    Adjectives

    Future

    Community

    Citizen

    Engage

    Empower

    Foster

    Lifelong

    Global

    Resilient


    I believe these are to be the essence of our statement.

    Our next step is to take these words, although not necessarily all nine ( i.e. “resilient” may be determined to be a part of a list of values we “foster” instead of including it as part of the mission) to create a statement. (Using “resilient” was simply for example’s sake only. You may wish “resilient” to be in the mission statement and another word not included).

    I will send further guidance as to how to approach this further, but I was too excited to sit on this info. Know I am open to feedback; and I hope you share. In the meantime, feel free to begin giving it life by putting language to the words. Remember, it’s a statement of why we exist. A slogan will rise up from it, I’m certain (as will a logo).

    This is coming along awesomely!


    How I arrived at these nine words:

    Taking from the two rounds of discussion, I recorded the words utilized and tick marked those used multiple times (i.e. “empower” was recorded nine times); and I marked a line through the words you said not to use (i.e. “successful” was struck through four times after the group said, “Do not use ‘success’.” four times).

    From: Shade, Chris
    Sent: Tuesday, January 29, 2013 3:53 PM
    To:
    EIC 2012-13
    Importance: High

     There’s only so many ways you can piece together the nine words. Try it out for yourself; and hit reply all by Monday (while it’s fresh on your mind). Here are my first few attempts…

    Mission:

    Our mission is to personally empower all to be lifelong learners and engaged citizens of the local and global community. (Note: I use “all” to refer to students, employees, community, etc.)

    Our mission is to personally empower all to be enduring learners in order to be engaged citizens of the local and global community.

    Our mission is to personally empower the Denton ISD learning community to become lifelong learners and engaged citizens of the local and global community.

    Vision:

    To be determined.

    Values (the list may need to be pared down, but here are some options that support the mission):

    Be engaged.

    Be involved.

    Be curious.

    Be creative.

    Be risk-taking.

    Be resilient.

    Be responsible.

    Be prepared.

    Be accepting.

    Be yourself.

    Goals:

    To be determined.


     Nouns

    Verbs

    Adjectives

    Future

    Community

    Citizen

    Engage

    Empower

    Foster

    Lifelong*

    Global

    Resilient

     
    *Many of you suggested a synonym for lifelong. Here is a list…

    Part of Speech:

    adjective

     

    Definition:

    lasting

     

    Synonyms:

    constant, continuing, deep-rooted, enduring, for life, inveterate, lifetime, livelong, long-lasting, long-lived, long-standing, old, perennial, permanent, persistent

    Main Entry:

    lasting

    Part of Speech:

    adjective

    Definition:

    enduring, unending

    Synonyms:

    abiding, constant, continual, continuing, deep-rooted, durable, endless, eternal, everlasting, forever, in for the long haul, incessant, indelible, indissoluble, inexhaustible, inexpungible, lifelong , long-term, longstanding, old, perdurable, perennial, permanent, perpetual, persisting, stable, till the cows come home, unceasing, undying, unremitting

    Main Entry:

    inveterate

    Part of Speech:

    adjective

    Definition:

    long-standing, established

    Synonyms:

    abiding, accustomed, addicted, chronic, confirmed, continuing, customary, deep-rooted, deep-seated, dyed-in-the-wool, enduring, entrenched, fixed, habitual, habituated, hard-core, hardened, inbred, incorrigible, incurable, indurated, ineradicable, ingrained, innate, lifelong , long-lasting, long-lived, obstinate, old, perennial, permanent, persistent, persisting, set, settled, stubborn, sworn, usual

    After meeting, the following was shared with the Denton ISD Executive Cabinet:

    From: Shade, Chris
    Sent: Wednesday, January 30, 2013 9:47 AM
    Subject: How to describe EIC Monday

    I wish you all could have witnessed the work of the EIC on Monday afternoon.  In essence, in groups of six, each member had two minutes to talk of the key points from the [almost] 200 mission statement/slogan submissions provided via email. After 12 minutes, the group summarized the key points offered. Numbering off 1 to 6, the group repeated the activity with a new group (1s met with other 1s, 2s with 2s, etc.). After synthesizing the info, groups reported out and the common themes were recorded. From the discussion, nine words stood out: three nouns (future, community, and citizen), three verbs (engage, empower, and foster), and three adjectives (lifelong, global, and resilient). With those nine, the EIC is crafting a mission statement.

    Following the meeting, I asked members to describe the afternoon; and I wanted to share with you all. While there is no way to capture the energy and essence of the meeting in words, here is how the members described Monday…

    ·         Inspirational

    ·         Amazing

    ·         Focused

    ·         Collaborative

    ·         Purpose driven

    ·         Productive

    ·         Exciting because we're narrowing it down!

    ·         It was refreshing to see how quickly we were able to come together as a group to capture exactly who we are, who we serve, and what we have to offer that sets us above the others. 

    ·         I thought it was interesting, as it often is, to see how differently each campus level (elementary, middle, and high) perceived different ideas and phrases.

    ·         I really enjoy being a part of creating a new mission statement that fits where our district is today.  Yesterday was very productive and invigorating. 

    ·         There was a sense of community within the group and I felt that that sense of community extended out to those who shared their ideas online and through email. 

    ·         I felt that we were successful in getting our thoughts and ideas cohesive with that of our community. 

    ·         Finally feeling involved.

    ·         Engaging

    ·         Empowering

    ·         Global

    ·         Team work

    ·         Respect

    ·         Interesting

    ·         Inspiring

    ·         Powerful

    ·         Eager

    ·         Valued

    ·         Growth in understanding of how important it is to communicate our mission to people in and out of Denton ISD.

    ·         I love being a part of this committee.

    ·         I felt a sense of leadership. How cool is it that I get to play a small role in making history in Denton ISD.

    On Tuesday, February 5, 2013, six representatives of the EIC presented a “Project EIC” update to the Denton ISD Board of Trustees.; Steve Shade, Guyer HS; Julia Scheltens, McNair ES; Angela Ricks, Myers MS; Brandon McCleskey, Business, First State Bank, Denton; and Joe Ader, Community, The Village Church, Denton addressed the board. Led by led by Evelyn Nunez, Ann Windle SYC, the group shared the progress of the EIC and answered questions posed by the school board.

    From: Shade, Chris
    Sent: Wednesday, February 06, 2013 8:25 PM
    Subject: "Project EIC" update

    Last night, reps from the EIC presented a “Project EIC” update to the Denton ISD Board of Trustees. Evelyn Nunez, Ann Windle SYC; Steve Shade, Guyer HS; Julia Scheltens, McNair ES; Angela Ricks, Myers MS; Brandon McCleskey, Business, First State Bank, Denton; and Joe Ader, Community, The Village Church, Denton addressed the board.

    Today, a video excerpt (http://www.youtube.com/watch?v=_4SSarlY5Lg&feature=youtu.be) of the presentation was shared with all Denton ISD administrators during the half day LEADing Edge professional development session. Afterwards, the administrators offered HUGE support for your efforts. Additionally, administrators were provided an outline of our work and had the opportunity to provide feedback on our work. It was a remarkable day.

    I am so proud to be a part of this group and see the work you all have done for our district.

    At the district’s LEADing Edge administrator professional development session developed by Dr. Mike Mattingly, Assistant Superintendent of Curriculum and Instruction, administrators were provided a “Project EIC” update for all in attendance.

    District administrators provided input into the mission; and statements were narrowed down and distributed to all EIC members and district principals.

    From: Shade, Chris
    Sent: Thursday, February 07, 2013 1:59 PM
    Subject: Reply with your TOP 3
    Importance: High

    To the EIC and FYI Principals:

    Please read the submissions below, seek input from your colleagues, and reply with your top three choices in order of preference by next Friday, February 15:

    1.        

     

    2.        

     

    3.        


    Note: Some statements below drop “The mission of Denton ISD…” and/or “Our mission…” while others include it. If you like a submission but you feel it should or should not include these words, please make a note beside your submission as follows:

    1.       5 (Add “Our mission”.)

     

    2.       17 (Drop “The mission of Denton ISD”.)

     

    3.       7 (Drop “The mission of Denton ISD” and add “Our mission”.)


    Mission Statement Submissions Using the Nine Words:

    1.       Empowering students to become engaged citizens positively impacting our local and global community.

    2.       Inspire enduring learners in order to impact the local and global community.

    3.       Our mission is to empower all to be enduring learners in order to be engaged citizens of the local and global community.

    4.       To engage, foster, and empower lifelong learners to impact the local and global community.

    5.       To engage, foster, and empower lifelong learners so that we can impact our global community and future.

    6.       Our mission is to engage, foster, and empower lifelong learning with the resilience to adapt to a global community.

    7.       The mission of Denton ISD is to engage and empower productive lifelong learners.

    8.       Our mission is to empower lifelong learners to be engaged citizens of the local and global community.

    9.       Our mission is to foster forever learners in our ever changing local and global community.

    10.   Our mission is to equip and empower lifelong, engaged, innovative and resilient global citizens.

    11.   Our mission is to engage, foster, and empower lifelong learners that positively impact the local and global community.

    12.   Our mission is to inspire enduring learners who impact the local and global community.

    13.   Denton ISD empowers our future citizens by engaging students and fostering a thirst for continual education while providing learners with the resilience to adapt to a global community

    14.   Empower lifelong learners to be engaged citizens of the local and global community.

    15.   Engaging, fostering, and empowering lifelong learners.

    16.   Empower learners to become global citizens of the future.

    17.   The mission of Denton ISD is to prepare students to be lifelong learners who become engaged and contributing citizens of the world.

    18.   Our mission is to empower students to be engaged citizens positively impacting our community and the world.

    19.   Lifelong learners
    Engage
    Impact
    Empower.

    20.   Denton ISD fosters engaged, lifelong learners so- together- we can impact our local and global community.

    21.   Our mission is to engage, foster and empower future lifelong learners.

    22.   Our mission is to empower our future citizens by engaging students and fostering a thirst for continual education while providing learners with the resilience to adapt to a global community.

    23.   We empower our learners to become global citizens of the future.

    24.   Our mission is to foster forever learners in our ever changing local and global community.

    25.   Our mission is to empower all to be lifelong learners that are engaged citizens in and dare to be risk-takers in the local and global community.

    26.   Our mission empowers the Denton ISD community to foster an educational system which supports comprehensive scholarship, innovation and technology that maximizes learning potential for all to function productively in a diverse global society. 

    27.   Our mission is to empower all to be lifelong learners and engaged citizens of the local and global community.

    28.   Our mission is to empower all to be enduring learners in order to be engaged citizens of the local and global community.

    29.   Our mission is to empower the Denton ISD learning community to become lifelong learners and engaged citizens of the local and global community.”

    From a coffee shop in New York City, Shade wrote the following to all members of the EIC:

    From: Shade, Chris
    Sent: Thursday, February 21, 2013 9:44 AM
    Subject: Feedback requested: Mission Statements
    Importance: High

    The following statements garnered the most votes. By assigning a point to each of the submissions value (3 points for first choice, 2 points for the second choice, and 1 point for the third choice), totals were gathered. For example, if Person A chose Statement #7 as his first choice, and Person B chose Statement #7 as her third choice, then #7 was assigned a total of 4 points, etc.

    We meet Monday afternoon at 4. The board is expecting a recommendation Tuesday night. The board meeting begins at 6. You ALL are invited but not expected to attend. Anyone want to join me in sharing this with the board???

    Based on your feedback, here are the top choices:

    ·         The mission of Denton ISD is to engage and empower productive lifelong learners.

    ·         The mission of Denton ISD is to engage, foster, and empower lifelong learners to impact the local and global community.

    ·         Lifelong learners
    Engage
    Impact
    Empower

    ·         The mission of Denton ISD is to equip and empower lifelong, engaged, innovative and resilient global citizens.

    Please offer insight into the statements above by replying to all by 4 PM tomorrow. I will gather all feedback and synthesize all feedback onto one document on Friday afternoon and email it to you for you to review and consider as we prepare for to make a decision.

    In the end, we need the following on ONE sheet of paper…

     

    Logo

     

    Mission statement (i.e. one sentence on why we exist as an organization)

     

    Vision statement (i.e. a statement set by the Superintendent and/or Executive Cabinet): To be determined later.

     

    Values (i.e. Engage, impact, empower, lifelong learners…OR Be engaging. Be involved. Be Etc.) To be determined later.

     

    Goals (i.e. 2 – 3 measurable academic and social goals or Wildly Important Goals as we call them in Denton): To be determined later.

     

    Over 100 email responses were generated between EIC members on Thursday, Friday, and Saturday wordsmithing the mission statement.
    Final thoughts included the following:
     

    Why use “create”? It’s superfluous. Why do we need to create a positive impact? Why don’t we just have a positive impact?

     

    Instead of “our,” how about using “their” so it belongs to them (and us…afterall WE are also lifelong learners).

     

    I like “be” rather than “become” because seven-year-olds can impact their community now and “be.” They don’t have to become. I believe “community” is correct in that it refers to the local community and the global community but removes the redundancy of the word “community” as in “the local community and the global community.” I ran this by an English teacher.

     

    In my opinion, to empower is to equip. I believe it’s implied, and it’s in the definition of the word “empower:

    em·pow·er ( m-pou r)

    tr.v. em·pow·ered, em·pow·er·ing, em·pow·ers

    1. To invest with power, especially legal power or official authority. See Synonyms at authorize.

    2. To equip or supply with an ability; enable:

    1: to give official authority or legal power to <empowered her attorney to act on her behalf>

    2: enable 1a

    3: to promote the self-actualization or influence of

     

    On February 25, 2013, the EIC met to finalize the mission. Open discussion was held. Comments were offered including discussion on including the word, “equip,” which had been dialogued within the 109 email exchanges. Using the following definition, it was determined the word was implied and would not be included.

    em·pow·er ( m-pou r)

    tr.v. em·pow·ered, em·pow·er·ing, em·pow·ers

    1. To invest with power, especially legal power or official authority. See Synonyms at authorize.

    2. To equip or supply with an ability; enable:

    1: to give official authority or legal power to <empowered her attorney to act on her behalf>

    2: enable 1a

    3: to promote the self-actualization or influence of

    Furthermore, the word “empower” (or “empowering”) communicates strength, and it was stated that it is a “powerful” word to open the mission statement and stands on its own.

    Additionally, the word “positively” was bantered and ultimately left in the statement as the committee felt it necessary to communicate we wish people to make a positive impact as opposed to an impact, which could be negative.

    Over 20 members offered commentary, and ultimately, the mission statement was finalized and ready to present to the school board the following day. The Educational Improvement Council had its statement.

    In the wee hours of the morning, Shade awoke to kinetic typography of the words of the mission statement flying around in his head; and he got up to create a video to present the mission to the board. Based upon the words and the meaning of the text, the storyboard and text was laid out over 191 slides between 3:30 AM and 7:30 AM. The artwork and music was added later for visual and auditory effect based on the work of Chip and Dan Heath in their book, Switch: How to Change When Change is Hard. In particular, the chapter on the elephant and its rider and the steps necessary to direct the rider (the rational side), motivate the elephant (the emotional side), and shape the path (show the way).

    The video was revealed by Chris Shade, EIC Chair, at the February 26, 2013 School Board Meeting to the Denton ISD Board of Trustees, district administrators, and audience members in attendance including Tracey Wahbeh, teacher; Joe Ader, community member; Steve Shade, teacher; Julia Scheltens, teacher; Chrissy Stello, Brandon McCleskey, business member; Lorena Salas, assistant principal; and Amy Lawrence, Director of Counseling.


    See the video at
    http://youtu.be/XieNCkSqets.
    Following the video, the board and the audience gave a standing ovation to the EIC for the work of crafting the mission statement.
       
    See the video at http://www.youtube.com/watch?v=-1AypWJvr5k.

    EIC members were called on stage where Chris Shade, Chairman, remarked, “We did a lot of work beginning a little over a year ago. We had the idea to rebrand our district with our mission. I think you’ll find that these people that are standing with me as well as the other names that scrolled across the screen have been heavily invested. We did something that no one to my knowledge has ever done before through communicating with our community, our educators through social media, Facebook, YouTube, Twitter. We’ve had a unique opportunity to lead the way here in Denton. And I’m very proud to have had the opportunity to work with these folks here that are representatives of those that have worked with us as well as the opportunity to work with you guys and hear the support you have offered. So with that, I’ve shared with you our mission. We narrowed it down to 17 words. They were based upon all of the feedback like the numbers showed at the beginning. We narrowed that down to the nine most frequent words, which very ironically were three nouns, three verbs, and three adjective. And we included six of those. Two from each category. It is really remarkable to see this unfold. Last Thursday, we worked on our final draft as you saw we had 700 some-odd emails through the course that I’ve kept. Last Thursday I sent a final message. [We responded to one another] 109 times on Thursday and Friday. It was really a remarkable sight to behold. It was a very unique opportunity that I was very proud of these people in the investment they made in their time. So I am grateful for the members of our community, you’ve come; our administrators; our teachers; counselor;

    Mia Price, President, said, “I don’t know how you did it. But, I’m very proud of you. And of your product. I don’t think people would ever realize how much time and work truly went into this profound statement. It’s so appreciated, and I love what it says. And it pretty much says what that big long thing said before.”

    “There are similarities,” Shade replied. “I think that the one thing that stands out is the idea of the local and global community. That our kids will live in one community, do their groceries, do their banking, go to church, go to school, and sell their ideas and products all across the world so they live in both communities at the same time. But you are right. There are some very close similarities between the two.”

    “One word. One syllable. One consonant. One vowel. WOW!” smiled Dr. Glenna Harris, board Vice-President, which drew awes and laughter from the audience.

    “I don’t think it needs any comments,” offered Dr. Jim Alexander.

    Board Secretary, Dr. Rudy Rodriguez remarked, “Thanks for keeping us in the loop. Throughout the process, I for one felt a part of the good work that you’re doing all along the way,” describing the mission statement as “a beautiful, signature statement.”

    In closing, Dr. Jamie Wilson, Superintendent, said, “Just real quick to Mr. Shade and to this committee, thank you for the hard work, for really keeping our students first. This Education Improvement Committee, this group of people, made up of all individuals of our learning community, parents, businesses, nonprofits, faith-based organizations, that’s what it takes to truly make a difference and to truly help our kids grow. [The children] are counting on us to do exactly what this says. They’re counting on us to make those things happen. And we appreciate you for helping us get to this point so we could communicate that to all the members of our community. And then we will come back with these next steps. The vision, the values, and the goals that fall right in line to make them say what we’re about. Mr. Shade, thank you for your work, thank you for your leadership, and thank you for your risk-taking. That’s a big jump to jump out there and do what you just did. And this group, I just can’t say enough to you all in appreciation for your work and for really keeping the first thing first, and that’s our kids.”

    Denton ISD  Logo Archive

    Email Communication Regarding the Denton ISD Logo:

    From: DISDInformation 
    Sent: Monday, April 01, 2013 11:23 AM
    Subject: Project EIC - Denton ISD Logo

    This email has been sent to all DISD staff

    The question most often asked about “Project EIC” is, “When are we getting the new Denton ISD logo?” It shows how much people identify with brand and how it reflects our identify. To say people are excited about rebranding the Denton ISD logo would be a huge understatement. People are PUMPED UP!

    Here’s where you come in. We want to give YOU the opportunity to offer a concept drawing of how you think the logo should look. Concept drawings MUST reflect the district mission statement, “Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.”

    Keep in mind, a logo should be iconic and memorable. A powerful logo design:

    ·         has a strong, balanced image with no little extras that clutter its look;

     

     

    ·         is distinctive and bold in design, making it easy to see at a glance;

     

     

    ·         has graphic imagery that looks appropriate for your business;

     

     

    ·         works well with your company name;

     

     

    ·         is done in an easy to read font;

     

     

    ·         communicates your business clearly; and

     

     

    ·         looks good in black and white, as well as in color.

     

     

    Revisit the video, Rebranding the @dentonisd Logo, to get a feel for well-designed logos.

     

     

     

    Submit entries ELECTRONICALLY with your name and school (if you’re a student or Denton ISD employee) or name and address if you’re a community member to eic@dentonisd.org with the subject line “Logo” by FRIDAY, APRIL 19. Entries will be reviewed by the EIC before working with a graphic designer on the final product. Have fun! (And feel free to share this with your students.)

     

     

     

    As a final note, in his book, Communicating and Connecting with Social Media (Essentials for Principals), William Ferriter writes,

     

     

    “Branding, a term synonymous with marketing and business, is beginning to find its niche in education. Brands promise value—essential for maintaining support in difficult economic conditions—to specific audiences or stakeholder groups. Brands are designed to stand out, to influence consumers, and to build confidence in products. Sustaining a sense of trust is an integral component of a brand’s ability to promise value. Successful brands open themselves up to scrutiny, respond to criticism, and make every effort to own up to their mistakes, and work to improve based on consumer feedback. In education, schools are considered a brand, promising their communities the academic preparation necessary to succeed. Many families choose to live in townships with schools that have proven track records. Stakeholders become convinced that their schools prepare students well and provide a quality return on their investment of time, energy and resources. Schools can leverage this brand presence for additional community investment in teacher quality, curriculum, facilities, and professional development initiatives. The bottom line is that schools actively building their brand are supported by their communities, and that support translates into continued improvement and success. Developing positive relationships with important stakeholders in the new digital space requires authenticity, bravery, and consistency.

     

     

     

    In keeping with our desire to involve the entire Denton learning community in ways never done before through technology and social media, we invite you to offer your artwork for consideration in rebranding the Denton ISD logo.

     

     

     


    From: Shade, Chris
    Sent: Monday, April 29, 2013 9:04 AM
    Subject: Logo submissions thus far

     

     

     

     

     

    I’ve attached a file with the only logo ideas that were submitted. Feedback is welcome.

     

     

     

     

     

    Prior to our EIC meeting today, I meet with the administrative leadership team where I will also seek input on the logo and I’ll share with you all this afternoon. We’ll meet at 4 at the PDC. See you this afternoon.

     

     

     

     

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

     

     

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

     

     

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     


    On May 1, 2013, at 9:49 PM, "Wilson, Jamie K" <jwilson@dentonisd.org> wrote:

     

     

    Chris

     

     

     

    How was your meeting on Monday afternoon?

     

     

    James K. Wilson, III Ed.D. 

     

     

    Sent from my iPhone

     

     


    From: Shade, Chris
    Sent: Thursday, May 02, 2013 6:41 AM
    T Wilson, Jamie K
    Subject: Re: FYI: Logo submissions thus far

     

     

     

    You know how difficult it is to get that many people on the same page, but the vast majority said not to go cheap cause they want it to last. Some thought having a local do it was a good idea and others thought it'd provide too few options. Most said they'd like to see lots to choose from (i.e. 99 Designs). I'll research it this weekend. (I've been and have in meetings all day all week.)

    Sent from my iPad

     

     


    From: Shade, Chris
    Sent: Thursday, May 23, 2013 4:01 PM
    T Wilson, Jamie K
    Subject: Logo Contest
    Importance: High

     

     

     

    Jamie,

     

     

     

    I recommend we go the following plan for selecting our logo based upon the rules* of the design contest on http://99designs.com. Let me know if you are okay with this plan or if you have other suggestions and/or dates in mind.

     

     

     

    1.       Launch the design contest on Wed, May 29

     

     

    2.       Run the 4-day QUALIFYING ROUND through Mon, June 3

     

     

    3.       Have the EIC review the submissions online and narrow down the options from 60 to 6 through an online poll June 3-6

     

     

    4.       SELECT [6] FINALISTS (based upon the poll) on June 7

     

     

    5.       Run the FINAL ROUND (in which specific feedback can be given to the designers) June 10-12 by:

     

     

    a.       Getting feedback about the 6 designs from all administrators during the Admin Breakfast on June 10;

     

     

    b.      Getting more specific feedback about the 6 designs from the Executive Cabinet on June 11

     

     

    c.       Working with a small group of people to revise the design on June 11 and 12;

     

     

                                                       i.      Small group such as:

     

     

    1.       Executive Cabinet

     

     

    2.       A representative group made up of people of your choice (i.e. a small group of EIC rep(s), board member rep(s), principal rep(s), and/or a rep from the communications department, etc.)

     

     

    a.      Please offer guidance on this group if this is what you want.

     

     

    6.       Spend the 2 weeks reviewing the 6 designs

     

     

    7.       Narrow down the designs from 6 to 3 or from 6 to 1

     

     

    8.       Present the top 3 designs or top design to the board

     

     

    9.       SELECT THE WINNER and announce the winner at our board meeting on June 25

     

     

     

     

     

    Cost: $799

     

     


    *How long do design contests take, and what's involved?

     

    1.      Qualifying round: The first 4 days of the contest. Designers submit designs, and the contest holder gives them feedback about what they like, and what they don’t.

     

     

    2.      Select finalists: The contest holder has up to 4 days to select up to 6 designers to move into the Final round of the contest. Once this step is complete, the contest will become guaranteed, which means the contest holder will no longer be able to ask for a refund on it.

     

     

    3.      Final round: The Final round lasts for 3 days. During this round, the contest holder works closely with designers to help them revise the designs to perfection.

     

     

    4.      Select winner: After the Final round ends, the contest holder has up to 2 weeks to review the submitted designs and select a winner.

     

     


    Thanks for your feedback,

     

     

     

    Chris

     

     

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

     

     

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

     

     

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

     


    From: Wilson, Jamie K
    Sent: Thursday, May 23, 2013 6:36 PM
    T Shade, Chris
    Subject: RE: Logo Contest

     

     

     

    Chris

     

     

     

    As long as we have the purchasing procedures in order, please move forward. 

     

     

     

    Sent via the Samsung GALAXY S™4, an AT&T 4G LTE smartphone. Please excuse any misspelled words. 

     

     


    From: Shade, Chris
    Sent: Tuesday, May 28, 2013 9:22 AM
    T Shade, Chris
    Subject: Logo Design Brief

     

     

     

    The Denton Independent School District (Denton ISD) has been committed to providing a quality education since it was founded. The district—located about 25 miles north of Dallas and Fort Worth—encompasses 180 square miles and contains all or parts of 16 cities, communities or major developments. Although it covers a large area, Denton ISD's unique “small town community” environment separates it from the growing, larger suburban school districts within the Dallas-Fort Worth Metroplex. Denton ISD is able to offer all the programs available in larger school districts, but maintains “a small community climate.”

     

     

     

    Denton ISD is one of fastest-growing school districts in North Texas. Currently, there are approximately 26,000 students in Denton ISD, which is almost double the number ten years ago. Demographic studies predict the number of students to again double within the next 20 years. Denton ISD has a diverse student population made of 12% African American, 32% Hispanic, 52% White, 1% Native American, 3% Asian/Pacific Islander, and 2% Two or More Races.

     

     

     

    At the time of writing, Denton ISD includes three comprehensive high schools, seven middle schools, 21 elementary schools, two early childhood centers, an alternative high school, other specialized schools and centers as well as Advanced Technology Complex, a professional training facility to prepare high school students for today’s and tomorrow’s high demand careers. Its main purpose is to provide high school juniors and seniors with professional training and/or pre-college courses. Students also have the opportunity to earn university or community college credit and/or the necessary preparation to attain certifications or licenses in certain technical fields.

     

     

     

    Additionally, Denton ISD offers the International Baccalaureate Programme in four of its campuses (two elementary schools, one middle school, and one high school). The IB Programme is described as follows:

     

     

    The International Baccalaureate aims to develop inquiring, knowledgeable and caring young people who help to create a better and more peaceful world through intercultural understanding and respect.

     

     

    To this end the organization works with schools, governments and international organizations to develop challenging programmes of international education and rigorous assessment.

     

     

    These programmes encourage students across the world to become active, compassionate and lifelong learners who understand that other people, with their differences, can also be right.

     

     

    (Emphasis on “intercultural understanding and respect” and “international” and “lifelong learners.”)

     

     

     

    Furthermore, the presence of three institutions of higher learning within the district sets a professional learning climate that engages everyone in the community. For example, with UNT boasting one of the best music programs in the nation, the district is one of only 10 percent of school districts nationwide that offers orchestra at the elementary level.

     

     

     

    The newly minted mission statement of the district, which we seek to be reflected in the logo, is as follows:

     

     

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

     

    (Emphasis on “empowering” and “engaged” and “impact.” Emphasis on “global.”

     

     

     

    Additional Notes:

     

     

    School districts often use “ISD” in their branding (i.e. “Denton ISD”).

     

     

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

     

     

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

     

     

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

     


    From: Shade, Chris
    Sent: Monday, June 03, 2013 8:44 AM
    Subject: Logo

     

     

     

    A “design brief” for the Denton ISD logo was submitted to 99 Designs prior to the weekend.

     

     

     

    At 99 Designs, the design contest “qualifying round” lasts for four days. Over the weekend, designers submitted concepts.

     

     

     

    Once the four day window closes today, up to six designers can be selected. After selecting the (up to) six finalist, revisions and/or new design concepts will continue to come in from the finalists.

     

     

     

    Stay tuned for more info…

     

     

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

     

     

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

     

     

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

     


    From: Shade, Chris
    Sent: Wednesday, June 05, 2013 10:25 AM
    T EIC 2012-13
    Cc: Principals
    Subject: NEW Logo
    Importance: High

     

     

     

    EIC and Principals,

     

     

     

    Our “crowdsourcing” logo project has generated more than 150 design entries from designers across the globe. (Most contests only draw 60.)

     

     

     

    TOMORROW, I will send YOU a link to collect your vote to represent your campus’s choice of the TOP SIX DESIGNERS and your FAVORITE DESIGN S/HE CREATED. Once tallied, we will be able to eliminate most designers and concentrate on working with the best designers who will make tweaks to their design based on our feedback.

     

     

     

    As an EIC rep, this is your opportunity to shine by sharing the designs to aid in your vote. And what a cool way to go out on the school year…giving feedback into the new design!

     

     

     

    So without further ado, I give you the link to the logos submitted thus far organized by designer… http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/designers. FOR YOUR EYES ONLY! Don’t share the link with anyone just yet. And don’t just look at the design, concentrate on the designer and his/her ability.

     

     

     

    ·        Revisit the site tomorrow morning after 9 AM if you want to see ALL entries. (Designers’ entries can still be received until 9 AM tomorrow.)  

     

     

    ·        Look for my online poll Thursday.

     

     

    ·        Vote electronically by Friday.

     

     

     

    PS: I anticipate the winning design to go to the school board at the June 25 meeting.

     

     

     

    Chris

     

     

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

     

     

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

     

     

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

     


    From: Shade, Chris
    Sent: Thursday, June 06, 2013 10:51 AM
    T EIC 2012-13
    Subject: Denton ISD Logo Survey for EIC Members
    Importance: High

     

     

     

    Take the Denton ISD Logo Survey for EIC Members at https://docs.google.com/forms/d/1WxClMF23mt1xmx14-fg__FPmRWa4BmHrcLXBnYLtxf4/viewform and submit by 5:00 PM on Friday, June 7.

     

     

     

    See directions below or see the attached document. You will need 1) the Google Docs Survey site, 2) the 99 Designs “Designers” site, and 3) the 99 Designs “Design Entries” site to take the survey.

     

     

     

     

     

    Description: Go to the “Designers” page at http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/designers. Place a check mark by the best 6 DESIGNERS. Description: Go to the “Design Entries” page at http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/entries?filter=unrated&sorting=time. Enter the NUMBER of your 1st favorite design, your 2nd favorite design, and your 3rd favorite design. This must be a NUMBER and ONLY a NUMBER (i.e. 114).

     

     

     

     

    Description: Provide any specific feedback about any of your three your favorite design(s).

     

     

     

     

     

     

     

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

     

     

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

     

     

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

     


    From: Shade, Chris
    Sent: Friday, June 07, 2013 5:42 PM
    T Shade, Chris
    Subject: Denton ISD EIC Logo Survey (Responses).xlsx

     

     

     

     


    From: Shade, Chris
    Sent: Friday, June 07, 2013 11:13 PM
    T EIC 2012-13
    Subject: Top 6 DESIGNERS and their CURRENT designs

     

     

     

    Based upon your feedback, the top six designers will be “officially” selected on Monday. You can find the remaining designers and their designs at http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/entries?filter=allactive&sorting=rating.

     

     

     

    This is NOT the end of the contest, however. Designers will have 3 calendars days after being selected modify their designs based upon the feedback provided to them from EIC members’ comments, principals’ comments, and district administrators’ comments in the days ahead. Final designs will be revealed on Wednesday evening.

     

     

     

    Designers are working to graphically capture the essence of our mission statement, which is no easy task. (Interested in knowing how much companies pay for logo branding? BP tops the list at $211,000,000. See http://www.businessinsider.com/heres-how-much-money-the-worlds-biggest-brands-spent-designing-their-logos-2012-8?op=1.)

     

     

     

    As your EIC Chair, know that I’ve spent well over 60 hours over the last and current weekend and into the wee hours of the morning this week reviewing designers’ portfolios, finding their style in their other designs, providing feedback on what we are seeking, and working individually with the each of the designers and potential designers in over 250 online messages. (And it was the last week of school…and we were celebrating graduation at the Shade house this week…family, food, ceremonies, staying up late at Project Graduation, etc.) Know that lots of detailed attention has gone into this project to provide you and Denton ISD with the best visual representation for our district and community.

     

     

     

    When you go back to look over the designs, pay special attention to the details of the designers’ work and note the difference in the artists’ style and ability. Get a feel for the essence of the inspiration of the meaning of the designs. There is meaning in their art, whether simple or complex.

     

     

     

    Stay tuned…

     

     

     

    Chris

     

     

     

    PS: In keeping with our mission of a global community, it is cool to note that finalist include designers from the United States, Canada, Germany, Australia…

     

     

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

     

     

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

     

     

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

     


    From: Shade, Chris
    Sent: Saturday, June 08, 2013 9:39 AM
    Subject: Logos

     

     

     

    Administrators,

     

     

    At our breakfast on Monday, I’ll talk through the finalists’ logos and the inspiration behind each concept. We have the ability to provide feedback to each of the six designers (i.e. emphasize the “D” in Denton, change the color scheme to ___, etc.), so I am seeking your feedback so I can share your suggestions with the designers. See the message below to the EIC reps for more the info; and I’ll see you on Monday!

     

     

    Chris

     

     


    From: Shade, Chris
    Sent: Tuesday, June 11, 2013 6:39 AM
    Subject: Logos: Monday submissions of revisions...THOUGHTS

     

     

     

    I need to give designers feedback TODAY. Any thoughts you want to share?

     

     

     

     


    From: Shade, Chris
    Sent: Tuesday, June 11, 2013 9:08 AM
    Subject: Logo Inspiration

     

     

     

    Many of you have asked about the inspiration behind the designs. Check out our online “brief” that was co-authored by Mike Mattingly and I and revised and edited by our 99 Designs account manager. http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/brief.

     

     

     

    The priority was to represent the *NEW* mission statement… Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

     

     

    Most of the initial designs looked a lot like clip art and were not original. Artists tried to represent “empowerment” and “engaged” and “impact”, but they did not translate well graphically. We revised the brief and suggested focusing on the local and global concept. At this time, I shared a few pictures that represented what was considered iconic in the Denton County community—the Denton County Courthouse—to represent “Denton”. The courthouse represents the focal point of our community and where it often gathers when it celebrates. Many have said the courthouse looks like a mosque, but if you drive by the courthouse and really look at it  the designs are quite spot on. (Mattingly and I had a lunch meeting the other day and sat outside The Chestnut Tree and noticed this.) See the first two pictures below. Then, when you see the Denton County Courthouse logo itself (below), the artists’ rendition is very close, especially when using a minimalist approach with negative space.

     

     

     

    The colors represent diversity and the pieces represent opportunity.

     

     

     

    The movement (i.e. the swoosh) is not about Jupiter, it represents the concept of movement with students moving into the future globally. We are rapidly becoming a global community as we are preparing students to not only be a part of the local community, but a part of the global community. The economy has changed. The world has changed. We must embrace it and move forward if we are going to prepare our students to survive in a global marketplace. Many forward thinkers (i.e. Seth Godin, Dan Pink, Gary Hamel, etc.) refer to our current world as “the connection economy” or the “idea economy” or the “creative economy” as we move past “the knowledge economy”.

     

     

     

    To have both the local (i.e. the courthouse) and the global aspect in the same graphic depicts and represents how students can be in both worlds as the same time… In today’s world, we have the opportunity to live in one community and sell our product or service across the globe. The EIC *intentionally* did NOT use the word “communities” in the mission because we already live in both worlds in which contributions can be made to both at the same time (thus why the mission ends in “community”). This contest is a great example of the future of work.

     

     

     

    Finally, many have expressed opinions about the use of educational imagery (i.e. books and/or pencils). Some love it. Some hate it. Some said incorporate technology. However, how long will it be until iPads/computers/laptops/Google glasses are obsolete? (I happen to love to read and read books both in the traditional format and electronically, and I can understand why many are weary of including it in the logo.)

     

     

        

     

     

     

    I hope this helps in your understanding of what is represented and why.

     

     

     

    THIS IS HARD!

     

     

     

    Chris

     

     

     

    PS: Keep checking the new designs http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/entries?filter=allactive&sorting=time&show=shortlisted and please share any feedback throughout the day.

     

     


    From:
    Sent: Thursday, June 13, 2013 8:09 PM
    T Shade, Chris
    Subject: RE: Logo Inspiration

     

     

     

    Chris,

     

     

    Thank you for the countless hours you have given to this project over the past year!  

     

     

    Thank you, too, for always keeping us all informed of decisions and reasons behind decisions.

     

     

    It has been such a privilege to be involved in this momentous opportunity for DISD.

     

     

    I cannot wait to wear proudly our new logo on a new shirt!

     

     

    Talk to you soon!

     

     


    From: Mattingly, Mike M
    Sent: Monday, June 24, 2013 8:38 AM
    T PDCAllStaff
    Subject: New DISD Logo and its significance

     

     

    Team,

     

     

     

     

     

    A great YouTube that expresses a fun visual but at the same time “illustrates” how meaningful the new logo is.   Thanks to Chris for his creative juices in making the Youtube and leading the charge!!  (YouTube below)

     

     

     

     

     

    Mike

     

     


    From:
    Sent: Monday, June 24, 2013 11:58 AM
    T Mattingly, Mike M; Shade, Chris
    Subject: RE: New DISD Logo and its significance

     

     

     

    Chris, this is pretty cool! Thank you for your leadership!

     

     


    From:
    Sent: Monday, June 24, 2013 9:03 AM
    T Shade, Chris
    Subject: logo

     

     

     

    Hi Chris;

     

     

    I loved the video of the new logo!!!

     

     

    I love the new log too.

     

     

    Where can we get it so I can start putting it in my new forms?

     

     

    Thanks

     

     


    On Jun 25, 2013, at 9:42 PM, < > wrote:

     

     

    Thank you for all you hard work on this project. It turned out wonderful ad inspiring!

     

     


    Sent from my iPhone

     

     


    On Jun 25, 2013, at 9:56 PM, < > wrote:

     

     

    As always, the video was a powerful way to show the depth of the logo! I really like it! Which designer does it belong to? Also, is it too soon to share it with staff?  

     

     

     

    I'm watching it again.

     

     


    On Jun 25, 2013, at 10:16 PM, < > wrote:

     

     

    You did a wonderful job! I hope you have a well-deserved relaxing vacation!

    Sent from my iPhone

     

     


     

    On Jun 25, 2013, < > wrote:

     

     

    I know that you and a lot of other people put your heart and soul into the Mission Statement/Logo project.  You're awesome and you are the colorful light that many of us in this district look to for inspiration. 

     

     


    On Jun 26, 2013, at 3:01 PM, < > wrote:

     

     

    What an awesome way to "unveil" the new logo!

     

     

    Great work!

     

     


     

     

     

     

     

     

     
Last Modified on October 12, 2013