• Email Communication Regarding the Denton ISD Logo

    From: DISDInformation 
    Sent: Monday, April 01, 2013 11:23 AM
    Subject: Project EIC - Denton ISD Logo

    This email has been sent to all DISD staff

    The question most often asked about “Project EIC” is, “When are we getting the new Denton ISD logo?” It shows how much people identify with brand and how it reflects our identify. To say people are excited about rebranding the Denton ISD logo would be a huge understatement. People are PUMPED UP!

    Here’s where you come in. We want to give YOU the opportunity to offer a concept drawing of how you think the logo should look. Concept drawings MUST reflect the district mission statement, “Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.”

    Keep in mind, a logo should be iconic and memorable. A powerful logo design:

    ·         has a strong, balanced image with no little extras that clutter its look;

    ·         is distinctive and bold in design, making it easy to see at a glance;

    ·         has graphic imagery that looks appropriate for your business;

    ·         works well with your company name;

    ·         is done in an easy to read font;

    ·         communicates your business clearly; and

    ·         looks good in black and white, as well as in color.

    Revisit the video, Rebranding the @dentonisd Logo, to get a feel for well-designed logos.

     

    Submit entries ELECTRONICALLY with your name and school (if you’re a student or Denton ISD employee) or name and address if you’re a community member to eic@dentonisd.org with the subject line “Logo” by FRIDAY, APRIL 19. Entries will be reviewed by the EIC before working with a graphic designer on the final product. Have fun! (And feel free to share this with your students.)

     

    As a final note, in his book, Communicating and Connecting with Social Media (Essentials for Principals), William Ferriter writes,

    “Branding, a term synonymous with marketing and business, is beginning to find its niche in education. Brands promise value—essential for maintaining support in difficult economic conditions—to specific audiences or stakeholder groups. Brands are designed to stand out, to influence consumers, and to build confidence in products. Sustaining a sense of trust is an integral component of a brand’s ability to promise value. Successful brands open themselves up to scrutiny, respond to criticism, and make every effort to own up to their mistakes, and work to improve based on consumer feedback. In education, schools are considered a brand, promising their communities the academic preparation necessary to succeed. Many families choose to live in townships with schools that have proven track records. Stakeholders become convinced that their schools prepare students well and provide a quality return on their investment of time, energy and resources. Schools can leverage this brand presence for additional community investment in teacher quality, curriculum, facilities, and professional development initiatives. The bottom line is that schools actively building their brand are supported by their communities, and that support translates into continued improvement and success. Developing positive relationships with important stakeholders in the new digital space requires authenticity, bravery, and consistency.

     

    In keeping with our desire to involve the entire Denton learning community in ways never done before through technology and social media, we invite you to offer your artwork for consideration in rebranding the Denton ISD logo.

     


    From: Shade, Chris
    Sent: Monday, April 29, 2013 9:04 AM
    Subject: Logo submissions thus far

     

    I’ve attached a file with the only logo ideas that were submitted. Feedback is welcome.

     

    Prior to our EIC meeting today, I meet with the administrative leadership team where I will also seek input on the logo and I’ll share with you all this afternoon. We’ll meet at 4 at the PDC. See you this afternoon.

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

    logosubmissions  

    logosubmissions  
     logosubmissions
     logosubmissions
     logosubmissions

    On May 1, 2013, at 9:49 PM, "Wilson, Jamie K" <jwilson@dentonisd.org> wrote:

    Chris

    How was your meeting on Monday afternoon?

    James K. Wilson, III Ed.D. 

    Sent from my iPhone


    From: Shade, Chris
    Sent: Thursday, May 02, 2013 6:41 AM
    To: Wilson, Jamie K
    Subject: Re: FYI: Logo submissions thus far

    You know how difficult it is to get that many people on the same page, but the vast majority said not to go cheap cause they want it to last. Some thought having a local do it was a good idea and others thought it'd provide too few options. Most said they'd like to see lots to choose from (i.e. 99 Designs). I'll research it this weekend. (I've been and have in meetings all day all week.)

    Sent from my iPad


    From: Shade, Chris
    Sent: Thursday, May 23, 2013 4:01 PM
    To: Wilson, Jamie K
    Subject: Logo Contest
    Importance: High

    Jamie,

    I recommend we go the following plan for selecting our logo based upon the rules* of the design contest on http://99designs.com. Let me know if you are okay with this plan or if you have other suggestions and/or dates in mind.

    1.       Launch the design contest on Wed, May 29

    2.       Run the 4-day QUALIFYING ROUND through Mon, June 3

    3.       Have the EIC review the submissions online and narrow down the options from 60 to 6 through an online poll June 3-6

    4.       SELECT [6] FINALISTS (based upon the poll) on June 7

    5.       Run the FINAL ROUND (in which specific feedback can be given to the designers) June 10-12 by:

    a.       Getting feedback about the 6 designs from all administrators during the Admin Breakfast on June 10;

    b.      Getting more specific feedback about the 6 designs from the Executive Cabinet on June 11

    c.       Working with a small group of people to revise the design on June 11 and 12;

                                                       i.      Small group such as:

    1.       Executive Cabinet

    2.       A representative group made up of people of your choice (i.e. a small group of EIC rep(s), board member rep(s), principal rep(s), and/or a rep from the communications department, etc.)

    a.      Please offer guidance on this group if this is what you want.

    6.       Spend the 2 weeks reviewing the 6 designs

    7.       Narrow down the designs from 6 to 3 or from 6 to 1

    8.       Present the top 3 designs or top design to the board

    9.       SELECT THE WINNER and announce the winner at our board meeting on June 25

    Cost: $799


    *How long do design contests take, and what's involved?

    1.      Qualifying round: The first 4 days of the contest. Designers submit designs, and the contest holder gives them feedback about what they like, and what they don’t.

    2.      Select finalists: The contest holder has up to 4 days to select up to 6 designers to move into the Final round of the contest. Once this step is complete, the contest will become guaranteed, which means the contest holder will no longer be able to ask for a refund on it.

    3.      Final round: The Final round lasts for 3 days. During this round, the contest holder works closely with designers to help them revise the designs to perfection.

    4.      Select winner: After the Final round ends, the contest holder has up to 2 weeks to review the submitted designs and select a winner.


    Thanks for your feedback,

    Chris

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.


    From: Wilson, Jamie K
    Sent: Thursday, May 23, 2013 6:36 PM
    To: Shade, Chris
    Subject: RE: Logo Contest

    Chris

    As long as we have the purchasing procedures in order, please move forward. 

    Sent via the Samsung GALAXY S™4, an AT&T 4G LTE smartphone. Please excuse any misspelled words. 


    From: Shade, Chris
    Sent: Tuesday, May 28, 2013 9:22 AM
    To: Shade, Chris
    Subject: Logo Design Brief

    The Denton Independent School District (Denton ISD) has been committed to providing a quality education since it was founded. The district—located about 25 miles north of Dallas and Fort Worth—encompasses 180 square miles and contains all or parts of 16 cities, communities or major developments. Although it covers a large area, Denton ISD's unique “small town community” environment separates it from the growing, larger suburban school districts within the Dallas-Fort Worth Metroplex. Denton ISD is able to offer all the programs available in larger school districts, but maintains “a small community climate.”

    Denton ISD is one of fastest-growing school districts in North Texas. Currently, there are approximately 26,000 students in Denton ISD, which is almost double the number ten years ago. Demographic studies predict the number of students to again double within the next 20 years. Denton ISD has a diverse student population made of 12% African American, 32% Hispanic, 52% White, 1% Native American, 3% Asian/Pacific Islander, and 2% Two or More Races.

    At the time of writing, Denton ISD includes three comprehensive high schools, seven middle schools, 21 elementary schools, two early childhood centers, an alternative high school, other specialized schools and centers as well as Advanced Technology Complex, a professional training facility to prepare high school students for today’s and tomorrow’s high demand careers. Its main purpose is to provide high school juniors and seniors with professional training and/or pre-college courses. Students also have the opportunity to earn university or community college credit and/or the necessary preparation to attain certifications or licenses in certain technical fields.

    Additionally, Denton ISD offers the International Baccalaureate Programme in four of its campuses (two elementary schools, one middle school, and one high school). The IB Programme is described as follows:

    The International Baccalaureate aims to develop inquiring, knowledgeable and caring young people who help to create a better and more peaceful world through intercultural understanding and respect.

    To this end the organization works with schools, governments and international organizations to develop challenging programmes of international education and rigorous assessment.

    These programmes encourage students across the world to become active, compassionate and lifelong learners who understand that other people, with their differences, can also be right.

    (Emphasis on “intercultural understanding and respect” and “international” and “lifelong learners.”)

    Furthermore, the presence of three institutions of higher learning within the district sets a professional learning climate that engages everyone in the community. For example, with UNT boasting one of the best music programs in the nation, the district is one of only 10 percent of school districts nationwide that offers orchestra at the elementary level.

    The newly minted mission statement of the district, which we seek to be reflected in the logo, is as follows:

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

    (Emphasis on “empowering” and “engaged” and “impact.” Emphasis on “global.”

    Additional Notes:

    School districts often use “ISD” in their branding (i.e. “Denton ISD”).

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.


    From: Shade, Chris
    Sent: Monday, June 03, 2013 8:44 AM
    Subject: Logo

    A “design brief” for the Denton ISD logo was submitted to 99 Designs prior to the weekend.

    At 99 Designs, the design contest “qualifying round” lasts for four days. Over the weekend, designers submitted concepts.

    Once the four day window closes today, up to six designers can be selected. After selecting the (up to) six finalist, revisions and/or new design concepts will continue to come in from the finalists.

    Stay tuned for more info…

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.


    From: Shade, Chris
    Sent: Wednesday, June 05, 2013 10:25 AM
    To: EIC 2012-13
    Cc: Principals
    Subject: NEW Logo
    Importance: High

    EIC and Principals,

    Our “crowdsourcing” logo project has generated more than 150 design entries from designers across the globe. (Most contests only draw 60.)

    TOMORROW, I will send YOU a link to collect your vote to represent your campus’s choice of the TOP SIX DESIGNERS and your FAVORITE DESIGN S/HE CREATED. Once tallied, we will be able to eliminate most designers and concentrate on working with the best designers who will make tweaks to their design based on our feedback.

    As an EIC rep, this is your opportunity to shine by sharing the designs to aid in your vote. And what a cool way to go out on the school year…giving feedback into the new design!

    So without further ado, I give you the link to the logos submitted thus far organized by designer… http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/designers. FOR YOUR EYES ONLY! Don’t share the link with anyone just yet. And don’t just look at the design, concentrate on the designer and his/her ability.

    Revisit the site tomorrow morning after 9 AM if you want to see ALL entries. (Designers’ entries can still be received until 9 AM tomorrow.)  

    ·        Look for my online poll Thursday.

    ·        Vote electronically by Friday.

    PS: I anticipate the winning design to go to the school board at the June 25 meeting.

    Chris

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.


    From: Shade, Chris
    Sent: Thursday, June 06, 2013 10:51 AM
    To: EIC 2012-13
    Subject: Denton ISD Logo Survey for EIC Members
    Importance: High

    Take the Denton ISD Logo Survey for EIC Members at https://docs.google.com/forms/d/1WxClMF23mt1xmx14-fg__FPmRWa4BmHrcLXBnYLtxf4/viewform and submit by 5:00 PM on Friday, June 7.

    See directions below or see the attached document. You will need 1) the Google Docs Survey site, 2) the 99 Designs “Designers” site, and 3) the 99 Designs “Design Entries” site to take the survey.

    Description: Go to the “Designers” page at http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/designers. Place a check mark by the best 6 DESIGNERS. Description: Go to the “Design Entries” page at http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/entries?filter=unrated&sorting=time. Enter the NUMBER of your 1st favorite design, your 2nd favorite design, and your 3rd favorite design. This must be a NUMBER and ONLY a NUMBER (i.e. 114).

    Description: Provide any specific feedback about any of your three your favorite design(s).

     

     

     

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.


    From: Shade, Chris
    Sent: Friday, June 07, 2013 5:42 PM
    To: Shade, Chris
    Subject: Denton ISD EIC Logo Survey (Responses).xlsx


    From: Shade, Chris
    Sent: Friday, June 07, 2013 11:13 PM
    To: EIC 2012-13
    Subject: Top 6 DESIGNERS and their CURRENT designs

     

    Based upon your feedback, the top six designers will be “officially” selected on Monday. You can find the remaining designers and their designs at http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/entries?filter=allactive&sorting=rating.

     

    This is NOT the end of the contest, however. Designers will have 3 calendars days after being selected modify their designs based upon the feedback provided to them from EIC members’ comments, principals’ comments, and district administrators’ comments in the days ahead. Final designs will be revealed on Wednesday evening.

     

    Designers are working to graphically capture the essence of our mission statement, which is no easy task. (Interested in knowing how much companies pay for logo branding? BP tops the list at $211,000,000. See http://www.businessinsider.com/heres-how-much-money-the-worlds-biggest-brands-spent-designing-their-logos-2012-8?op=1.)

     

    As your EIC Chair, know that I’ve spent well over 60 hours over the last and current weekend and into the wee hours of the morning this week reviewing designers’ portfolios, finding their style in their other designs, providing feedback on what we are seeking, and working individually with the each of the designers and potential designers in over 250 online messages. (And it was the last week of school…and we were celebrating graduation at the Shade house this week…family, food, ceremonies, staying up late at Project Graduation, etc.) Know that lots of detailed attention has gone into this project to provide you and Denton ISD with the best visual representation for our district and community.

     

    When you go back to look over the designs, pay special attention to the details of the designers’ work and note the difference in the artists’ style and ability. Get a feel for the essence of the inspiration of the meaning of the designs. There is meaning in their art, whether simple or complex.

     

    Stay tuned…

     

    Chris

     

    PS: In keeping with our mission of a global community, it is cool to note that finalist include designers from the United States, Canada, Germany, Australia…

     

    Chris Shade, Director of School Improvement and Support | What do I do??? Click here.

    Denton ISD PDC | 1212 Bolivar Street | Denton, TX 76201 | Phone: (940) 369-0676 | Fax: (940) 382-4908

    Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.


    From: Shade, Chris
    Sent: Saturday, June 08, 2013 9:39 AM
    Subject: Logos

     

    Administrators,

    At our breakfast on Monday, I’ll talk through the finalists’ logos and the inspiration behind each concept. We have the ability to provide feedback to each of the six designers (i.e. emphasize the “D” in Denton, change the color scheme to ___, etc.), so I am seeking your feedback so I can share your suggestions with the designers. See the message below to the EIC reps for more the info; and I’ll see you on Monday!

    Chris


    From: Shade, Chris
    Sent: Tuesday, June 11, 2013 6:39 AM
    Subject: Logos: Monday submissions of revisions...THOUGHTS

     

    I need to give designers feedback TODAY. Any thoughts you want to share?


    From: Shade, Chris
    Sent: Tuesday, June 11, 2013 9:08 AM
    Subject: Logo Inspiration

     

    Many of you have asked about the inspiration behind the designs. Check out our online “brief” that was co-authored by Mike Mattingly and I and revised and edited by our 99 Designs account manager. http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/brief.

     

    The priority was to represent the *NEW* mission statement… Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.

     

    Most of the initial designs looked a lot like clip art and were not original. Artists tried to represent “empowerment” and “engaged” and “impact”, but they did not translate well graphically. We revised the brief and suggested focusing on the local and global concept. At this time, I shared a few pictures that represented what was considered iconic in the Denton County community—the Denton County Courthouse—to represent “Denton”. The courthouse represents the focal point of our community and where it often gathers when it celebrates. Many have said the courthouse looks like a mosque, but if you drive by the courthouse and really look at it  the designs are quite spot on. (Mattingly and I had a lunch meeting the other day and sat outside The Chestnut Tree and noticed this.) See the first two pictures below. Then, when you see the Denton County Courthouse logo itself (below), the artists’ rendition is very close, especially when using a minimalist approach with negative space.

     

    The colors represent diversity and the pieces represent opportunity.

     

    The movement (i.e. the swoosh) is not about Jupiter, it represents the concept of movement with students moving into the future globally. We are rapidly becoming a global community as we are preparing students to not only be a part of the local community, but a part of the global community. The economy has changed. The world has changed. We must embrace it and move forward if we are going to prepare our students to survive in a global marketplace. Many forward thinkers (i.e. Seth Godin, Dan Pink, Gary Hamel, etc.) refer to our current world as “the connection economy” or the “idea economy” or the “creative economy” as we move past “the knowledge economy”.

     

    To have both the local (i.e. the courthouse) and the global aspect in the same graphic depicts and represents how students can be in both worlds as the same time… In today’s world, we have the opportunity to live in one community and sell our product or service across the globe. The EIC *intentionally* did NOT use the word “communities” in the mission because we already live in both worlds in which contributions can be made to both at the same time (thus why the mission ends in “community”). This contest is a great example of the future of work.

     

    Finally, many have expressed opinions about the use of educational imagery (i.e. books and/or pencils). Some love it. Some hate it. Some said incorporate technology. However, how long will it be until iPads/computers/laptops/Google glasses are obsolete? (I happen to love to read and read books both in the traditional format and electronically, and I can understand why many are weary of including it in the logo.)

       

     

    I hope this helps in your understanding of what is represented and why.

     

    THIS IS HARD!

     

    Chris

     

    PS: Keep checking the new designs http://99designs.com/logo-design/contests/creative-cutting-edge-unique-logo-wanted-221304/entries?filter=allactive&sorting=time&show=shortlisted and please share any feedback throughout the day.


    From:
    Sent: Thursday, June 13, 2013 8:09 PM
    To: Shade, Chris
    Subject: RE: Logo Inspiration

     

    Chris,

    Thank you for the countless hours you have given to this project over the past year!  

    Thank you, too, for always keeping us all informed of decisions and reasons behind decisions.

    It has been such a privilege to be involved in this momentous opportunity for DISD.

    I cannot wait to wear proudly our new logo on a new shirt!

    Talk to you soon!


    From: Mattingly, Mike M
    Sent: Monday, June 24, 2013 8:38 AM
    To: PDCAllStaff
    Subject: New DISD Logo and its significance

    Team,

     

    A great YouTube that expresses a fun visual but at the same time “illustrates” how meaningful the new logo is.   Thanks to Chris for his creative juices in making the Youtube and leading the charge!!  (YouTube below)

     

    Mike


    From:
    Sent: Monday, June 24, 2013 11:58 AM
    To: Mattingly, Mike M; Shade, Chris
    Subject: RE: New DISD Logo and its significance

     

    Chris, this is pretty cool! Thank you for your leadership!


    From:
    Sent: Monday, June 24, 2013 9:03 AM
    To: Shade, Chris
    Subject: logo

     

    Hi Chris;

    I loved the video of the new logo!!!

    I love the new log too.

    Where can we get it so I can start putting it in my new forms?

    Thanks


    On Jun 25, 2013, at 9:42 PM, < > wrote:

    Thank you for all you hard work on this project. It turned out wonderful ad inspiring!


    Sent from my iPhone


    On Jun 25, 2013, at 9:56 PM, < > wrote:

    As always, the video was a powerful way to show the depth of the logo! I really like it! Which designer does it belong to? Also, is it too soon to share it with staff?  

     

    I'm watching it again.


    On Jun 25, 2013, at 10:16 PM, < > wrote:

    You did a wonderful job! I hope you have a well-deserved relaxing vacation!

    Sent from my iPhone


     

    On Jun 25, 2013, < > wrote:

    I know that you and a lot of other people put your heart and soul into the Mission Statement/Logo project.  You're awesome and you are the colorful light that many of us in this district look to for inspiration. 


    On Jun 26, 2013, at 3:01 PM, < > wrote:

    What an awesome way to "unveil" the new logo!

    Great work!


     

Last Modified on December 14, 2013